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Amazon FBA expert Leon Vartanian’s expert insights: how to avoid getting account suspended

Leon has guided clients toward a better sales strategy that doesn’t get them in a row with Amazon.

Leon Vartanian
Photo courtesy Leon Vartanian
Photo courtesy Leon Vartanian

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You have a thriving Amazon FBA business, and then Boom! You get a notification, your account is suspended. This scenario can make any e-commerce owner break into a sweat. If your business stays suspended for more than a few days, it can drastically affect your revenues and your customers. So, it’s best to be more aware of what circumstances can get your seller account suspended and how you can avoid it. 

Suspension of an account is a process that Amazon initiates on violation of certain community and seller guidelines and getting your account reinstated can be a painstaking process. Amazon can implement a suspension from one day to forever. 

Get these hurdles out of your way through awareness and knowledge shared exclusively by Leon Vartanian. He is a 7-Figure Amazon FBA Expert. He says, “Also a lot of people think arbitrage is sustainable when in reality it violates Amazon’s terms of service and can get you suspended, “I have seen it many times, it even happened to me when I first started selling on Amazon.” Leon has helped many people recover their suspended accounts and guided clients toward a better sales strategy that doesn’t get them in a row with Amazon.

Leon recommends sellers take notes and ensure they sell with precaution and if any problem comes forth, they should immediately report it to Amazon and get it resolved. Here are some ways in which your account can get suspended:

  • A middlemen business model where customers incessantly submit inauthentic complaints about your product, the account can get suspended. Why? When you submit the proof of authenticity to Amazon, and the product comes from intermediaries, Amazon can suspend your account on grounds of lack of evidence of authenticity. 
  • Retail arbitrage, where sellers make profits by buying from another retailer to re-sell, and this is where the wholesale model benefits you. 
  • Amazon Standard Identification Number (ASIN) is another aspect that can take your selling privileges away. This is not a whole suspension, but suppression where your account is still in the database, but you cannot sell products. 
  • Amazon also has quality standards for certain metrics. If you don’t qualify, your account will get a suspension. These are:
    • Order Defect > 1%
    • Negative feedback > 5%
    • Late shipment rate > 4%
    • Pre-fulfillment cancel rate > 2.5%

These are some prominent cases of suspension of your Amazon account. And now, let’s see Leon’s tips on how you can avoid it:

  • Don’t buy reviews. Reviews are how Amazon rates your business on the basis of positive reviews. Buying reviews is a short-term strategy but can be harmful in the long term. So always deliver high-value service and get honest reviews. 
  • Keep an eye on your stock. If your stock runs out before order fulfillment and cancellation exceeds the fixed limit, your account can also be suspended. 
  • Follow the wholesaler model. As you directly source your products, you’ll have proof of authenticity and any questions raised by Amazon can be solved in a jiff. 

Challenges are inevitable in the e-commerce space. By following these tips by Leon, you can avoid such instances. For deep knowledge of how the Amazon FBA business works, you can also join his coaching. He’s helped many people make $10,000 per month through their white-label Amazon FBA business model following. 

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Written By

Sahil Sachdeva is the founder & CEO of Level Up PR, an award-winning PR Agency. With more than 1,000 clients across 25 countries, the company serves some of the most prominent personalities and businesses in curating a stellar online presence.

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