Amazon is introducing a new pricing structure for its Amazon Vine review program in which brands participate to generate reviews for their products.
Amazon explains the program as follows: “Amazon Vine is an invitation-only program which selects the most insightful reviewers in the Amazon store to serve as Vine Voices. Vine Voices have the unique opportunity to order items free of charge and share their product experiences with Amazon customers to help them make informed buying decisions.”
Beginning October 19, 2023, Amazon will add the following two new, lower-priced tiers “to make Vine more accessible to brands with varied budgets and products”:
$0 (new tier): Enroll up to 2 units per parent ASIN and get up to 2 quality Vine reviews for free.
$75 (new tier): Enroll up to 10 units per parent ASIN and get up to 10 Vine reviews.
Amazon’s $200 existing tier allows brands to enroll up to 30 units per parent ASIN and get up to 30 Vine reviews.
“The new fee tiers apply only to products that are enrolled in the program on or after October 19. Once an ASIN is enrolled, you won’t be able to update it to a different tier or add child ASINs.”
Amazon said participating in the program can help brands boost sales by up to 30%, improve discoverability and conversion, and uncover valuable product insights.
More information is on Amazon Seller Central.
