Many sellers voiced their dissatisfaction with Amazon's enforcement of pricing policies, including its Marketplace Fair Pricing Policy and the Featured Offer price.
The topic arose in Amazon's November 27th post where the company stated, "When we identify these potential errors, we will notify you. In more serious cases, we might deactivate the affected listings to avoid a potentially negative customer experience."
It went on to say, "You can review your offers that have been deactivated because of potential pricing errors in Pricing Health. Reconsidering your price inputs in Pricing Health may resolve this pricing issue and reactivate your offer. We have also provided reference prices to help you identify any potential pricing errors."
But Amazon's pricing policy hampers repricing, a practice many sellers rely on to keep up with changing conditions on the marketplace, according to one seller.
Amazon automates the enforcement process, and some sellers said the "bots" were doing a poor job. "Amazon should only implement this kind of rule after explaining the criteria and being sure that their robots can do the job properly," wrote one.
One seller objected to having a bot determine a "fair price" and said they believed it would lead to unscrupulous actors figuring out how to weaponize the algorithm against competitors.
Prices were previously determined by supply and demand, one seller said - if a customer wants to get an item cheaper at Walmart, "then get your butt up and go to your local Walmart," they wrote.
One seller asked why they had been deactivated for having a too-high price when the featured offer was priced higher on an item that wouldn't ship for 1 to 2 months.
One seller said Amazon has deactivated their listings when their prices were *higher* than Amazon's ("when Amazon is selling the same item below my cost"), and other times when their prices were *lower* than Amazon's.
Many of those commenting appeared to be booksellers. "This should not apply to used books," wrote one such seller. "Each book is its own product - different conditions, different book. The market should decide the price not Amazon. If the seller has a higher price their book won't sell. The customer has a choice. This is good customer experience not bad. The customer can choose on other factors than price if they so choose."