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The summer sales calendar now revolves around Amazon’s anchor, with most major U.S. retailers scheduling competing events within days of Prime Day’s expanded four-day window. Amazon’s decision to double Prime Day from two to four days (July 8-11, 2025) has triggered an industry-wide response, transforming mid-July into a mandatory shopping season. The expanded event forces competitors into an escalating arms race for summer shoppers, with each retailer under increased pressure to stake out their territory in the same compressed timeframe.

marketplacepulse.com

Scot Wingo knows a thing or two about e-commerce disruption. A dozen years ago, the longtime entrepreneur rode an earlier online shopping boom to an IPO for one of his previous software companies, ChannelAdvisor. Now, he’s onto another e-commerce bet for the AI age after spending much of the past decade launching and running an on-demand car service business. His new company, ReFiBuy (an abbreviation of research, find, buy), aims to build software that helps consumer brands and retailers navigate a new online world where AI shopping agents make purchases as frequently as human customers do.

fortune.com

Harness Instagram’s Visual Appeal: Utilize high-quality images and engaging video content to capture attention and promote your Amazon products effectively. Optimize Your Profile: Create a business account, use a relevant profile picture, and craft a concise bio with your Amazon store link to enhance discoverability. Engage Your Audience: Foster relationships by responding to comments, sharing user-generated content, and creating interactive posts like polls and Q&As.

smallbiztrends.com

What people are saying

Jordi Ordoñez - eCommerce and Amazon consulant
Jordi Ordoñez
eCommerce and Amazon consulant at Jordiob.com
Yev Marusenko - Founder at Zontracker and AMZJet
Yev Marusenko
Founder at Zontracker and AMZJet