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Amazon Is Shipping 70% More Off-Amazon Orders
Amazon’s 3PL business has shipped 70% more orders for sales channels like TikTok so far this year. Its business shipping goods for off-Amazon orders is growing faster than on-Amazon sales. Sellers who outsource fulfillment to Amazon using the FBA service can also use that inventory to fulfill orders in other sales channels, including marketplaces like Walmart, social commerce apps like TikTok, and direct-to-consumer websites. That’s called Multi-Channel Fulfillment (MCF).
marketplacepulse.com
‘Project Amelia’: Amazon’s new AI assistant will advise sellers and act on their behalf
Amazon is launching a new AI-powered selling assistant code-named “Project Amelia” to help sellers navigate the nuances of e-commerce, using generative artificial intelligence to answer questions and provide guidance. Over time, the company says, the AI assistant will also serve as an autonomous agent, anticipating the needs of sellers and taking action to resolve issues in their storefronts, supply chains and other areas.
geekwire.com
Amazon Ads launches a new AI Video generator—here’s your first look at the beta
Today at Accelerate, Amazon Ads announced a new feature that uses generative AI technology to make it easier for advertisers to create more interesting and relevant video ads for customers. The new feature, Video generator, creates visually rich video content in a matter of minutes and at no additional cost. Using a single product image, Video generator curates custom AI-generated videos tailored to a product's distinct selling proposition and features, leveraging Amazon's unique insights to vividly bring a product story to life.
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