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69% of Amazon Sellers Sell in Just One Marketplace
Amazon continues to add international marketplaces, but most sellers aren’t following them across borders. Despite Amazon’s efforts to make global selling easier, nearly 70% of sellers remain active in just one marketplace. According to Marketplace Pulse research, 69% of Amazon sellers operate in a single marketplace, while less than 1% are truly global – selling in 11 or more countries. Even among the more ambitious sellers, only 6% have expanded to six or more marketplaces.
marketplacepulse.com
Amazon Sellers Lose $1.2B To Mistakes—7 Companies Get Your Money Back
Many Amazon sellers are small business owners relying on the platform as a side job to earn extra income or as the backbone of their small and medium-sized businesses. For these entrepreneurs, every dollar counts, and losing revenue to fulfillment mishaps can have a significant impact on their bottom line. The $1.2 billion lost annually due to misplaced inventory, damaged goods, and overlooked discrepancies isn’t just a statistic—it’s a direct hit to their ability to grow, reinvest, and stay competitive.
forbes.com
Ted Kubaitis once managed organic search for a retailer with 25,000 SKUs and 500 categories. He feared competing against Amazon for rankings until he realized most of its product pages had zero external links. Then an epiphany hit. “All it took was 25 backlinks,” he told me. Ted is now the founder of SEO Tool Lab, a prominent agency and software provider, and the host of “SEO Fight Club,” a YouTube show.
practicalecommerce.com
