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Amazon launched in Egypt on September 1st. It is Amazon’s 20th global marketplace and follows Saudi Arabia and the United Arab Emirates in the region, where it launched during the past two years.
“Amazon’s motivation on the PSP program is around ensuring that sellers on Amazon are high-quality sellers and Amazon can spot the bad actors,” says David Messenger, CEO of LianLian Global.
Chinese sellers have been losing market share on the Amazon marketplace for most of 2021. This year, after increasing market share for years, the trend has unexpectedly reversed.