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Amazon GMV Surpassed $800 Billion in 2025
Amazon and its sellers sold $830 billion worth of goods in 2025, tripling its GMV from $277 billion seven years ago. According to Marketplace Pulse estimates based on Amazon disclosures, first-party sales reached $255 billion and third-party marketplace sales reached $575 billion, with both segments growing at nearly identical 9% rates. This marks a continuation of the 6-10% growth range Amazon has maintained since 2022, returning to steady expansion after the exceptional 46% surge during the 2020 COVID peak.
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Amazon expert: The five big myths about selling on Amazon
Much of this comes down to a handful of persistent myths. Below, we address the top five most common concerns we hear from fishing brands, retailers and distributors, and explain how Amazon works in practice when approached in a structured way.
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Amazon ordered to repay €59 million by German regulator over third-party seller pricing controls
Amazon is facing renewed antitrust scrutiny in Europe after Germany’s Federal Cartel Office (Bundeskartellamt) ordered the technology giant to disgorge approximately €59 million in economic benefits allegedly obtained by influencing pricing on its marketplace platform. The decision, announced on 5 February 2026, marks the first time the German authority has used its disgorgement powers following the 2023 reform of German competition law.
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