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Buy with Prime allows shoppers with a Prime membership to shop on e-commerce websites other than Amazon and check out using their Amazon account. Crucially, Amazon also handles fulfillment, which means Buy with Prime is not a replacement for PayPal, Shop Pay, or Apple Pay but rather a complete e-commerce experience inside a checkout button. The service launched in April 2022, and Amazon and Shopify announced the partnership to allow Shopify merchants to add the Buy with Prime fulfillment and checkout service in August 2023.
Amazon next year will allow auto dealers to sell cars through its site, starting with Hyundai. The company has slowly muscled its way into the car buying business over the years by launching a digital showroom for shoppers to research and compare vehicles. With the move, shoppers will be able to buy cars on Amazon, but the dealer is the end seller.
Online shopping has taken off recently, with Amazon leading the way. The e-commerce giant dominates the marketplace by focusing on seller success and customer experience. Amazon offers unparalleled shopping and selling. Full stop. As an individual seller, you can tap into their massive global reach to grow your business. In 2020 alone, Amazon powered $200 billion in sales for third-party sellers – record growth even for them. Now that’s impressive.