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Amazon Seller Registrations Hit Decade Low in 2025

Amazon.com registered just 165,000 new sellers in 2025, the lowest annual total since Marketplace Pulse began collecting data in 2015 and down 44% from 2024. The decline signals Amazon’s transformation from an accessible entry point for entrepreneurial experimentation into infrastructure for established, well-capitalized operators.

marketplacepulse.com

Amazon rolling out these major changes in 2026

Amazon is gearing up for significant changes in 2026, affecting everything from how sellers do business to what customers see on Prime Video. The company is investing heavily in artificial intelligence, expanding its delivery network, and planning new features for shoppers and viewers. One of the most notable ongoing trends is Amazon’s increasing use of AI across its operations.

msn.com

Amazon Removes Safeguard for Sellers of High-Value Items

“Effective February 8, 2026, all US sellers must use the Amazon Prepaid Return Label (APRL) program for customer returns regardless of item value. This change eliminates the previous high-value exemption to create a more consistent return experience for faster refund processing and reduced customer service requirements.”

ecommercebytes.com