Thu June 29 2023 16:34:31 |
What Would Mandated Amazon Breakup Mean for Sellers?
By: Ina Steiner
|
Sponsored Link
|
The FTC plans to file a major antitrust suit against Amazon, Bloomberg reported, accusing it of punishing sellers who don't pay to use its logistics services.
According to Business Insider ( via Yahoo): "The lawsuit is expected to focus on the allegation that Amazon uses its power to punish third-party sellers on its online marketplace who don't use the company's logistics services, including warehousing and shipping, Bloomberg reported."
Also under scrutiny is the algorithm that determines which sellers are given the Amazon "Buy Box" for a particular item on the product detail page.
A commentor on Ars Technica put their finger on the crux of the matter: "I'll be the first to admit that I'm not a fan of Amazon," they wrote in part, "but there's a huge bar here for the FTC in proving that the disadvantage is being masterminded by Amazon and forced rather than something that is imposed by in and large by consumer demand and expectation."
If you sell on Amazon, do you feel "punished" if you don't use Fulfillment by Amazon?
Bloomberg indicated Amazon wants to restructure the company. Is anyone else trying to wrap their head around what that would look like when it comes to Amazon's fulfillment service? Shouldn't shoppers know if their orders are coming through Amazon or directly from the seller?
What would a breakup mean for merchants who built their businesses using the FBA model? Will they panic?
Walmart is building a fulfillment network of its own; should it worry the FTC could likewise target its program? |
Comments (20) | Leave Comment | Permalink |