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If agentic is the future of AI-driven commerce, Amazon just took yet more significant strides ahead of its competition. Its newly enhanced Seller Assistant has evolved from a reactive support system to an autonomous business co-pilot, marking Amazon’s most ambitious leap into agentic commerce yet. Amazon’s Seller Assistant – formerly Project Amelia – began as a basic AI support tool for answering seller questions. Now it’s become something fundamentally different. The distinction between Amazon’s generative and agentic AI capabilities matters enormously.
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Amazon releases new profit analytics dashboard for sellers
Amazon released its Profit Analytics dashboard on September 18, 2025, under the seller economics reporting section of its marketplace platform. The new tool enables sellers to analyze fees, costs, and profitability for products in their catalog at the SKU, ASIN, and Parent-ASIN level. According to Amazon's documentation, the dashboard combines sales, returns, fees, advertising data, and seller-provided cost data to deliver comprehensive profitability insights.
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China Reaches Global Majority on Amazon
Chinese sellers now represent 50.03% of Amazon’s global active seller base, marking the first time they’ve crossed the 50% threshold across all of Amazon’s international marketplaces. But while Chinese sellers have won the numbers game, American sellers maintain an edge in revenue generation.
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