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#179 - Amazon Cuts Seller Fees, Chinese Sellers Leaving Local Platforms, and more

Amazon boxes
Welcome to issue 179 of the FBA Monthly Newsletter! As we step into a new month, it’s the perfect opportunity to refresh your strategies and set your sights on new goals. This edition is filled with essential updates, industry insights, and practical tips designed to help you navigate the Amazon marketplace with confidence. Whether you’re looking to enhance your product visibility or streamline your operations, we’re here to provide the support and knowledge you need. Let’s make the most of this month and drive your business forward!

Hot News

Over 780 Chinese sellers changed their Amazon legal entity to Hong Kong in November 2025 alone – a dramatic response to Beijing’s first-ever mandate requiring platforms to report quarterly seller revenue data. The exodus represents a significant shift for sellers whose pricing advantages have long frustrated domestic competitors. For American Amazon sellers who have called for a level playing field, this enforcement may finally deliver the tax parity they’ve sought.

marketplacepulse.com

Amazon’s Counterfeit Crimes Unit (CCU) has filed a lawsuit against multiple individuals and companies based in China and the US who are accused of obtaining invalid trademark registrations. The activity was part of an "elaborate scheme" to abuse Amazon's Brand Registry platform, which offers a suite of brand protection tools. The defendants collectively obtained invalid trademarks from the US Patent and Trademark Office (USPTO), with many being used to improperly gain access to the Brand Registry, according to the online commerce giant.

securingindustry.com

One of the biggest hurdles new dropshipping entrepreneurs face is choosing which products to sell. It's a significant business decision with long-term consequences for your brand and website. If you want to know how to start dropshipping to generate profit, focus on in-demand products like the ones suggested in this post.

shopify.com


Good to Know

Alex Wu goes to work in his living room, fighting bad guys alongside his 4-year-old son, Cassian. “To me,” Wu said, “that’s the most fulfilling thing.” Wu is a 2007 University of Virginia alumnus, a McIntire School of Commerce product, and one of the brains behind Nex Playground, Amazon’s No. 1 seller in the Plug & Play Video Games category that outsold even Xbox on Black Friday.

virginia.edu

We strive to offer the best shopping experience possible, which includes helping customers find great offers at fair prices. We have built an attractive store that benefits customers and selling partners alike. Central to this success is Amazon’s thriving partnership with around 47,000 German small and medium-sized enterprises (SMEs) that sell through Amazon. In 2024, these selling partners offered over 750 million products and employed more than 170,000 people across Germany to manage their online business with us.

aboutamazon.eu

This week, the AdExchanger Commerce Media Newsletter took a look at AquaSonic an oral care manufacturer and – in my humble opinion – an emblematic case study for digital-native consumer brands. AquaSonic, founded in 2017, picked up early traction by offering a far more affordable electric toothbrush and accessory kit than was available at the time, said Arsalan Rahbarpoor, a co-founder and president.

adexchanger.com

Amazon moderators acknowledged the company restricted some FBA listings on a regional basis after sellers reported the issue on the Amazon discussion boards. A reader told EcommerceBytes last month, “The problem involves a system glitch in Amazon’s FBA buy-ability logic that makes products completely unavailable in large portions of the United States even when the items are in stock, active, and fully compliant.”

ecommercebytes.com

Consultants discussed new Walmart and Amazon marketplace policies, with one change garnering praise and the other getting panned. Walmart just put a policy into place for sellers who use its multichannel fulfillment service, and Amazon’s controversial DD+7 policy rolls out in March.

ecommercebytes.com

A group of Portuguese small and medium-sized enterprises (SMEs) recently toured Amazon's fulfilment centre (FC) in Illescas, Spain, gaining firsthand insights into how our logistics network can help grow their businesses internationally. This marks the second event organised for Portuguese sellers, following a first tour in 2024. More than 1,000 Portuguese SMEs have started selling on Amazon, collectively achieving over €145 million in exports. The main destinations being Spain, France, Germany, the U.S., and the UK.

aboutamazon.eu

Golden, CO - Supliful, a leading private-label dropshipping and fulfillment partner, has announced the release of a new in-depth educational guide designed to help Amazon sellers navigate product sourcing, branding, and scaling using modern e-commerce infrastructure. The guide aims to support new and established merchants by offering clear insights into how private-label fulfillment works and why efficient backend systems are essential for long-term success on Amazon.

theglobeandmail.com

The Office for Product Safety and Standards issued an urgent warning on Thursday, December 4, for the JOYINLED Mini LED Spotlight. It told the public that live parts of this product can be accessed without the use of tools, meaning that there is a "high risk of electric shock" if touched. The public was also warned that the plug could overheat or explode under faulty conditions because the product is not fitted with a correctly rated fuse.

falmouthpacket.co.uk


Tips and Tricks

In August 2023, I was on maternity leave with my second child and dreading returning to my software engineering job at a large tech company. I knew other people were burning out, too, but it still surprised me when it happened to me. I had spent years building my career, yet I couldn't ignore the burnout. I wanted a different rhythm to my days, and a path that didn't put a ceiling on my earnings.

businessinsider.com

The platform gives online sellers a plethora of options for products to sell online. However, choosing one from them can be overwhelming. Having a list of the most selling products on Amazon can help you select a product, generate sales, and earn profits. The product you zero in on determines the success rate of your eCommerce business. Besides, if you wish to expand your business in the international market in the future, you should finalize the product keeping that in mind.

shiprocket.in

Amazon has always been competitive—but right now, it’s intensely competitive. More brands, more ad placements, higher customer expectations, and faster-moving trends mean “good enough” doesn’t stay good for long. At the same time, the opportunity has never been bigger: Amazon continues to be one of the most powerful channels to launch products, build brand loyalty, and scale revenue… if you have the right strategy.

junglescout.com


Podcasts

In this episode, Bradley Sutton kicks off a brand-new era for both the AM/PM Podcast and the Serious Sellers Podcast with co-hosts Carrie Miller and Shivali Patel. This simulcast episode sets the tone for what’s coming next: more Amazon, TikTok Shop, Walmart, and AI-driven strategies designed to help you make money in the AM and the PM. Bradley also shares the new format for both shows, including Weekly Buzz moving to AM/PM Podcast, expert-led trainings, and a renewed focus on real seller stories on Serious Sellers Podcast every Monday.

helium10.com