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#165 - Amazon Is Less Competitive, Product to Sell in 2025, and more

Amazon logo on a paper tape
It’s a new month, and with it comes fresh opportunities and challenges. Welcome to Issue #165 of the FBA Monthly Newsletter! This edition is packed with the latest industry insights, smart strategies, and practical tips to help you stay ahead in the competitive landscape. Whether you’re looking to boost your sales, improve your listings, or explore new market trends, we’ve rounded up the most relevant information to support your journey. Let’s embrace what this month has in store and turn it into a stepping stone toward greater success!

Hot News

Amazon sellers now face less competition than in 2021, with over 30% more traffic per active seller available across its global marketplaces. Despite adding nearly a million new sellers annually, the number of active sellers has declined from over 2.4 million to under 1.9 million in four years, creating a significant opportunity for those who can successfully navigate Amazon’s evolving ecosystem.

marketplacepulse.com

A great idea often sparks a new business. You might have invented something innovative, added a fresh twist to a classic product, or spotted a trending item with market potential. But what if you don’t have a specific product in mind yet? Finding a product to sell when starting from scratch might seem challenging, especially when the online marketplace seems saturated. That’s where product research comes in.

shopify.com

Amazon is adding another AI twist to its shopping app with an audio feature that provides highlights and insight about certain products. The generative AI-powered feature, which Amazon refers to as “AI shopping experts,” analyzes product details, customer reviews and information from across the web to allow customers to simply hear key information. “It’s like having helpful friends discuss potential purchases to make your shopping easier, even if you’re multitasking or on the go,” wrote Rajiv Mehta, vice president of Search and Conversational Shopping at Amazon, in a blog post about the release on Wednesday.

geekwire.com


Good to Know

In 2000, Amazon opened its doors to independent sellers, beginning a journey that would transform countless small businesses and the retail landscape. As we near 25 years of partnering to provide customers with amazing selection, great prices, and unbelievable convenience, our 2024 Small Business Empowerment Report reveals our selling partners’ extraordinary achievements and economic impact.

aboutamazon.com

When state Supreme Court Justice John Few bought fishing flies off Amazon on Tuesday, he felt like he was purchasing from the online retail giant. But Few was actually buying from a third-party seller on the website. Whether Amazon should have collected sales taxes on purchases like that prior to 2019 — when a state law made clear it was mandatory — is at the heart of a nearly decade-long case argued before the high court Wednesday.

scdailygazette.com

2.71 billion people shop online. That’s approximately 34% of people in a global population of 8 billion, marking a 2.7% increase from the previous year, and it’s set to keep growing. That’s why investing in the right online marketplace strategies is paramount for successful brands, retailers and merchants. Whether you’re already selling on Amazon, or just starting out, the Amazon Sellers Summit is your definitive event for learning to build a strong brand presence on Amazon, drive Gross Merchandise Value (GMV) and optimise profits from the platform.

channelx.world

Sellers are unhappy with how Amazon is now limiting their ability to send important messages to buyers. Amazon began alerting sellers in March that it was changing how they could communicate with buyers as of April 25th, sending the following email to those it flagged.

ecommercebytes.com

When Will Haire, CEO and founder of BellaVix, an agency that works with Amazon sellers, toured Amazon’s Las Vegas warehouse facility in March this year, he was impressed by the operation that employed 6,000 workers. In addition to the workers, a packaging machine that was boxing and taping the items that travel on the conveyor belt caught Haire’s attention because it was super fast.

retailbrew.com

Amazon invited sellers to discount their excess goods and take advantage of its Memorial Day Amazon Outlet campaign. “You can gain enhanced visibility for your active or upcoming deals running on excess inventory with Amazon Outlet merchandising through May 26, 2025,” Amazon announced. Amazon sellers who are willing to offer 30% off their excess inventory will be eligible for inclusion in the Amazon Outlet landing page alongside all outlet deals.

ecommercebytes.com

The traditional online checkout process involves multiple steps and pages. It’s where buyers enter personal payment data and review product information before completing the final purchasing steps. The checkout process can be so lengthy, unintuitive, and annoying that customers may give up and leave before buying. Looking to reduce shopping cart abandonment, create a better customer experience and increase sales? Then take a cue from Amazon, which debuted one-click purchasing as a checkout convenience back in 2000.

business.com

Amazon and FedEx are reviving a ground delivery partnership after a six-year hiatus. The companies reached a multi-year deal in which FedEx would provide last-mile residential delivery of select large packages for Amazon. The deal resuscitates a relationship that ended in 2019, when the last contract between the two companies expired. FedEx stopped performing ground deliveries for Amazon packages at the end of the deal as the logistics firms operated more as competitors, and the e-commerce giant expanded its logistics network.

msn.com

Amazon, the world’s largest online retailer, is under renewed scrutiny over its return and refund practices after Bloomberg reported the company had issued apologies and processed refunds for customers affected by years-old returns mishaps. The move comes amid rising tensions between consumers, sellers, and regulators over how the e-commerce giant manages its ever-expanding logistics web and the mounting costs of reverse logistics.

webpronews.com


Tips and Tricks

Anyone with experience selling on Amazon will tell you that the most important part of your business is making sure that you stay in stock. Inventory stockouts not only lose the incremental sales, but also impact your organic rankings and diminish your advertising efforts. Managing inventory levels has become more complex as Amazon has rolled out several programs that penalize sellers for both holding too much and too little inventory.

searchenginejournal.com

Marketplaces are as old as human commerce. From the bazaar to the farmers market, they exist in every culture. Today, they also exist online. For artisans, this is a particularly impactful innovation: It’s no longer necessary to find a physical space to sell your handmade products. Although dozens of online marketplaces exist, two of the most popular and established options are Amazon Handmade and Etsy. Both provide artisans and online business owners a simple, secure platform for earning money from a large audience. Read on to learn how they compare.

shopify.com


Podcasts

Join Shivali Patel as we continue our Seller Strategy Masterclass, where we focus on the power of the Helium 10 Chrome Extension for Amazon, Walmart, and TikTok Shop sellers. In this episode, Shivali explores how to harness this tool to estimate product sales, locate Alibaba suppliers, and optimize packaging to reduce costs. By highlighting lesser-known features like child-level variation sales and seller location insights, she offers guidance on leveraging these tools to gain a competitive edge.

helium10.com