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#45 - New Amazon Selling Partner API and Communication Guidelines

Amazon employee sorting yellow boxes in the fulfillment center
Good day readers! The past two weeks were overwhelmed with events and news in Amazon space. In the #45 issue of FBA Monthly, we want to highlight several topics, specifically - Amazon announced new Selling Partner API, changes in Amazon Communication Guidelines, and much more. Don't forget to follow us on Twitter to stay updated!

Hot News

The cSelling Partner API (SP-API) is a modernized suite of REST APIs utilizing standards that today's developers expect, while making it as simple as possible to migrate from our legacy Amazon Marketplace Web Service (Amazon MWS) APIs.


As there were many missing guidelines on this matter, Amazon issued this update, clarifying everything. We recommend all sellers to review this update, and update your email templates, accordingly.


The new policy impacts sellers who ship their own orders, as opposed to using Fulfillment by Amazon (FBA).


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Good to Know

Amazon Black Friday 2020 deals will start next month – extra early this year – says a new leak that says the Amazon discounts will start at the end of October.


Amazon's marketplace is being abused by independent sellers using one-star reviews to harm rivals.


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The change puts the U.S. marketplace in line with its European, Japan, and Mexico marketplaces, where local laws require business details to be public.


When sending inventory to FBA fulfillment centers, sellers must now inform Amazon when their shipping carriers will miss delivery appointments.


The coronavirus exposed vulnerabilities in Amazon's ability to respond to supply disruptions. Plus, its very success makes Amazon a target for politicians and regulators the world over.


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AmazonBasics products are not benefiting from the pandemic opportunity - the number of AmazonBasics best-sellers has remained flat for over twelve months. Generally, private label products do well in periods of recessions and pandemics.


The coalition says the legislation will address the problem of counterfeit and stolen merchandise being sold online by third party sellers whose identities are kept hidden from consumers.


The marketplace doesn't work for all retailers and brands, particularly because they don't own the customer experience. Here's a few reasons why brands have shied away from Amazon.


Italy, India, Germany, Japan, France, and the U.K. - Amazon’s key international markets - lagged behind the U.S. in web traffic growth. Across all seventeen marketplaces, Amazon added one billion monthly visits and was up 24%


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Tips and Tricks

Your ads do the work of getting people to your product detail pages, but your page needs to do the work of ‘selling’ your product. Is it up to the task?


Do you feel as if Amazon is overcharging you for FBA fees? You wouldn’t be alone. Sometimes your products may be measured incorrectly—causing you to overpay for FBA fees.


This guide will share some strategies to help you decide which products to sell on Amazon, plus we have the best products to sell on FBA this year.


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One great method to get started is through retail arbitrage. You can start with as little or as much money as you’re comfortable with—you can even do it without stepping foot inside a store!


let’s get into the details of how to optimize your product pages. Don’t panic, we have a few tips to help you.


Here’s why you should try it today, along with some guidance how to start your own Amazon Live stream.


The Q4 holiday season on Amazon is around the corner and it is time for sellers to start prepping for the same. In this article, we examine key factors to consider to win big this holiday season.


The backend keywords or search terms that vendors and sellers can enter on their products are one of many ways to inform Amazon on how best to match your product to shopper searches.



This week on In-Depth, 7 figure Amazon Seller joins as we discuss his background and the bumpy road of his journey to a successful Amazon brand owner.


We talk a bit about rules that Amazon sets and that ultimately they make the calls, so we have to abide by their rules or deal with suspensions. John explains the differences between larger brands and smaller brands and how some brands can be undervalued.