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#120 - Amazon Offers to Change Marketplace Rules, Shein Marketplace, and more

Yellow boxes in Amazon fulfillment center
Welcome to the monumental 120th edition of FBA Monthly, your prime source for Amazon seller insights! In this issue, we unravel Amazon's latest Marketplace rule shifts, explore sellers flocking to Shein, and uncover why some FBA sellers parted ways with Amazon. Join us as we navigate the evolving e-commerce terrain, sharing stories, trends, and strategies that matter. Let's dive in!

Hot News

Shein launched a marketplace in May. Originally a fast-fashion retailer built on consumer-to-manufacturer (C2M) from China, Shein is evolving from a fast-fashion low-price slow-delivery retailer to a broad-category retailer to a retailer and marketplace hybrid combining all of the above. To get there, it is adding local and international sellers, often with a physical presence in the U.S. (including Amazon FBA).


Amazon has offered to change the way it treats third-party sellers using its Marketplace platform in the UK, by submitting proposed commitments to the Competition and Markets Authority (CMA) in response to competition concerns it raised with the technology giant.


In the Jungle Scout State of the Seller Report, we surveyed over 2,000 sellers to gather important insights into how sellers think and run their businesses. We also asked, “Why did you stop selling online?” In this article, we’ll explore the top reasons why sellers may have stopped selling on Amazon, solutions to their problems, and how new or established Amazon sellers can avoid the same problems.


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Good to Know

Amazon internal information is finding its way onto messaging apps such as Telegram, where brokers are selling data to third-party sellers. The brokers act as middlemen between sellers and Amazon employees, who leak the data in exchange for money. “Much more you can find about your account by ordering screenshots with inside information from us, as seller support sees it,” a message in a Telegram group says.


In a move seeking to settle an open antitrust investigation in the U.K., Amazon has offered to limit its use of data on marketplace sellers so its retail business cannot gain an unfair advantage over other sellers and provide a guarantee of equal treatment for all products displayed in the ‘Buy Box’ that appears on listings on its ecommerce marketplace, the national competition watchdog said today.


Chief Executive Officer Andy Jassy pulled off a financial double play this earnings season: generating strong revenue growth from the core e-commerce business while cutting the pace of spending. The shares rose about 9% as the markets opened on Friday.


A showdown between Amazon and government regulators over whether it is overly dominant may soon be coming to a head, with the Federal Trade Commission preparing to sue — and possibly break up — the world's largest e-commerce company, according to Politico and Bloomberg.


Amazon is allowing a select number of third-party services to send notifications to sellers directly on Amazon Seller Central, helping sellers get important information from service providers faster. The news was shared with developers at this week’s Amazon Selling Partner DevSummit 2023.


A baffled Virginia woman says she has been bombarded with more than 100 Amazon packages that have turned up on her doorstep of late — but she never actually ordered any of them. Cindy Smith said she quickly became confused when the random deliveries addressed to a “Lixiao Zhang” recently started piling up outside her Prince William County home, WUSA reported.


Amazon will begin archiving older orders beginning in September. That gives sellers about a month to download orders if they need access to buyer information. However, Amazon did not remind sellers about laws regulating the storage of buyer names and personally identifiable information (PII), such as the EU's GDPR (see this EcommerceBytes article from 2018).


Amazon launches “Your Recalls and Product Safety Alerts” page for customers to view product recalls and safety information for items they purchased in Amazon’s store. While we always proactively notify customers about product recalls and safety alerts, customers now have a dedicated location to view these communications in one place.


Amazon's summer shopping holiday has not only made an indelible mark on the buying patterns of Americans but influenced sellers as well. What used to be a lull for online shoppers is now one of the biggest days for moving mid-year inventory. So, why were Amazon shoppers ready to spend $12.7 billion on Prime Day?


Through our 22 stores world-wide, our selling partners in Austria can reach 300 million active Amazon customers in more than 200 countries and regions, including over 200 million Prime members. This potential is increasingly used by more than 2,500 SMEs from Austria selling on Amazon, as evidenced by the most recent figures on the development of export sales by our Austrian SME selling partners.


Thinking of selling on Amazon in the UK? You’ll be joining hundreds of thousands of sellers who use the platform to make money and get their products out there. Whether you have a clothing brand, a handmade craft business, or you’re manufacturing household products, read on for tips on how to start selling on Amazon.


This cutting-edge tool offers promotional codes strategically tailored to potential and new customers, unlocking unparalleled opportunities for growth and success. Before the introduction of this groundbreaking solution, discounts and deals were limited to existing Amazon membership groups, including Amazon Prime, Family, Health, and Student.


Amazon is adding 274 product attributes for 200 product types that will be required for new listings as of August 16. According to the August 4 announcement: “Providing attribute information can help increase sales by making it easier for customers to search for product information that improves their purchase decisions.


Tips and Tricks

Amazon Live is a program that streams live videos right on the Amazon Live homepage, and on your brand’s product detail pages. These live videos allow hosts to speak about products and demonstrate how they work, providing a highly engaging promotional tool for sellers to drive more informed shoppers to purchase their products.


If you’re an Amazon seller, then you know that mastering the game of optimization is critical. With over 12 million products available on Amazon and massive daily sales of $1.6 million, standing out from your competitors is vital.


Recessions are inevitable. In fact, there have been an estimated 48 recessions since the 19th century in the United States, roughly one every three years. And with a recession comes a minimum two-month downturn in the economy, affecting Gross Domestic Product (GDP), real income, employment, industrial production, and wholesale-retail sales.


The world of Amazon selling is not for the faint-hearted. It takes determination, resilience, and the right guidance to navigate through the sea of competition. Meet Sarthak Gulati, the growth hacker, and business consultant, who has become the guiding light for countless Amazon sellers.


It is that time of year again! As the summer winds down, back-to-school shopping is already on many consumers’ minds. But what does this mean for sellers? Using the data found in the article, Amazon sellers can figure out when consumers are shopping for back-to-school items, what the demand is like, and some examples of what consumers are purchasing.



Welcome to another special episode of the Serious Sellers Podcast which is our monthly training and live Ask Me Anything with Bradley Sutton. Our focus today would be how to analyze listings, whether your want to get into a niche or maybe compare yourself to your competitors.


In this episode, Danny is joined by Brandon Young and Peter from Uncapped in a compelling discussion about funding options specifically tailored for Amazon sellers. The focus of the conversation centres around the importance of providing a good service with low fees and reputable companies, ensuring Amazon sellers have access to the best funding opportunities.


In this episode, we talk to the foremost expert in IPs, copyrights, and Trademarks in the Amazon space about the basics and how his strategies can present opportunities to unlock your E-commerce brand’s true value.