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#141 - Amazon Added 5 Million Sellers, Ultimate Guide to Competitor Analysis, and more

the box with amazon logo
Welcome to Issue #141 of FBA Monthly! As we step into this new edition, we are excited to bring you a comprehensive blueprint for achieving success in the Amazon marketplace. In this issue, we dive into the latest strategies and innovations that are transforming the world of e-commerce. From mastering advanced advertising techniques to optimizing your product listings for maximum visibility, we have gathered the insights you need to stay ahead of the competition.

Hot News

According to Marketplace Pulse research, Amazon has added nearly 5 million sellers since 2018. Roughly 40% of them joined the marketplace in the U.S., and the rest — one of the twenty international marketplaces (sellers selling on multiple marketplaces were counted once). Brazil, one of those international markets, is one of Amazon’s fastest-growing marketplaces in traffic and, therefore, unsurprisingly, also in terms of the number of sellers.


If you're looking to make money online from home in 2024, as a way to boost or supplement your salary, one of the best places to attempt this is via Amazon. Last year, the ecommerce giant raked in an estimated $574 billion in revenue, and close to half of that figure was attributed to third-party sellers, according to a recent Jungle Scout report.


Amazon is the largest retail platform any business can use to sell products—and as a result, it’s one of the most competitive places on the internet. It’s not enough to create a quality product worth selling; you have to learn what your competitors are doing to make your Amazon business profitable. One thing that can make this process far easier is by using Amazon competitor analysis tools.


Good to Know

Amazon’s fulfillment network got some attention this week after GlobeSt reported the company had signed at least 6 new leases in the first five months of the year, equal to the space it had signed leases for in all of 2023. All 6 were for spaces in the western part of the country.


Amazon and our selling partners work hard to delight customers every day. We are proud to stand behind every product sold in our store, and want customers to shop with peace of mind, trusting they can find a vast, safe, and authentic selection of products. We launched the A-to-z Guarantee more than 20 years ago to offer customers a hassle-free remediation process for products sold and fulfilled by our selling partners, and have since expanded the A-to-z Guarantee to protect customer purchases beyond seamless returns.


Amazon uses a service called Fulfillment-by-Amazon, where third-party sellers can store and ship their products through Amazon. In a TikTok video, one of these sellers can be seen buying a two-pack of power strips from a Dollar Tree for $1.25. He explains that he sells each for $9.99 on Amazon — a mark-up of 16 times the original price. At the end, he shows his email inbox full of sold-item receipts.


The Amazon marketplace is a jungle. Savvy merchants can reach a massive audience and sell a lot of merchandise, but like a real jungle, there are reasons to be afraid. Contributing to sellers’ fear are Amazon’s dominance in the U.S. market, advertising challenges, and Google’s generative search results. Let’s consider each. I set out to address the amazing Amazon Logistics and how it helps small and mid-sized ecommerce businesses.


Amazon.com Inc. merchants have found themselves caught in an economic vice. Earlier this year, the e-commerce giant rolled out changes to the fees its charges them — essentially shifting more of its operating costs onto the small businesses that account for most of the products sold on the site. Making matters worse for merchants, shoppers are trading down.


Amazon recently reminded sellers about changes to its fees for high return-rate products that are set to take effect on June 1st. It had announced the changes in December along with other fees, including the highly controversial low-inventory-level fee policy that attracted the most attention from sellers, with numerous sellers saying they felt fees were getting too complex and it was becoming difficult to predict their costs. (It has since made some adjustments.)


Amazon Prime Day has grown into one of the biggest sales events of the year, with discounts rivaling those of Black Friday and Cyber Monday. With so many retailers selling on Amazon, Prime members can save on just about anything, from viral beauty products to new unlocked smartphones. The best Prime Day deals we saw last year included all-time lows on brands like Apple, Vitamix, iRobot, Dyson, Crocs, and, of course, Amazon-owned products like the Fire TV, Kindle e-reader, and Echo smart speakers.


Arizona Attorney General Kris Mayes is suing online retail giant Amazon, alleging in a pair of lawsuits that its “unfair and deceptive” business practices have violated both the state’s consumer fraud and antitrust laws. The two separate lawsuits come as the Federal Trade Commission is gearing up for an October 2026 trial against Amazon for alleged federal antitrust violations.


With all this talk of deals you should snatch up on Amazon's Prime Big Deal Days sale (aka Prime Day 2)— which officially takes place from Oct. 10 through 11 — you may be wondering what to avoid. As it turns out, not every "deal" is actually a deal. And not every deal is actually worth your money (shocker, I know).


Attorney General Kris Mayes filed two new lawsuits against giant Amazon on Wednesday, accusing the online retail giant of illegal practices that make consumers pay more than they should for products and throwing roadblocks in the path of canceling their services. One complaint is based on how Amazon lists products on its website. The result, according to Mayes, is set up in a way that is designed to convince shoppers that what's listed first is the best buy.


In a candid discussion, Steve Chou sheds light on how major tech companies like Amazon, eBay, Etsy, Facebook, and Google are increasingly squeezing sellers dry. Initially, these platforms offered remarkable services to solve critical problems for users, but as they grew, their service quality declined while fees skyrocketed. This shift reflects a broader trend among big tech companies, where the focus has moved from user satisfaction to maximizing profits for shareholders.


Officials with Amazon have issued a response after the Arizona Attorney General's Office announced that they are suing the online giant. In a statement issued on May 15, the AG's Office accused Amazon of "unfair and deceptive business practices under the Arizona Consumer Fraud Act and the Arizona Uniform State Antitrust Act."


Amazon recently updated its policies related to selling certain dietary supplements on its platforms. Starting in April, dietary supplement products related to sexual enhancement, sports/bodybuilding, and weight management will need to be verified through a third-party testing organization. Supplement sellers have traditionally faced very few requirements in terms of safety testing and certification.


Amazon’s South African marketplace launched without the company’s Prime subscription service or its extensive portfolio of Kindle, Echo, and Fire devices. Although this put a dampener on what was otherwise a formidable launch, e-commerce industry heavyweights have told MyBroadband that shoppers should expect much from Amazon.


Tips and Tricks

This business model is an easy, low-cost way to begin your journey as an ecommerce entrepreneur — though it takes a lot of time going to and from retail stores searching for products to resell. That’s where online arbitrage comes in! Online arbitrage is the same practice as retail arbitrage, except you don’t have to leave your house to find profitable products.


One of the most significant advantages of selling on Amazon international marketplaces is that you dramatically increase your marketing reach. You're not just selling to those near your physical stores. Instead, you can potentially sell your products to the whole world.Amazon has stores across the globe. You can reach millions of customers across 28 different countries shopping in Amazon's four American and nine European stores alone.


If you are beginning to explore ecommerce and want to test the waters of selling on Amazon, you might be wondering, “do I need an LLC to sell on Amazon?” No. You do not need an LLC to sell on Amazon. You can start selling immediately under your name as a sole proprietor. But if you decide to pursue an Amazon business further, should you eventually open an LLC? What is the difference between an LLC and a sole proprietorship? What are the benefits of operating an LLC?


Being an authorized reseller on Amazon is a popular way to make money on the online retailing giant. Statista reported that third-party sellers were behind 58% of Amazon sales in the third quarter of 2022. Most entities on Amazon offer goods via reselling—finding low-priced products and buying in bulk) from another merchant, a retail store, wholesalers, or another marketplace, then reselling them on Amazon at a higher price.


Selling on Amazon is lucrative, flexible, and a major source of income for Amazon’s 6 million sellers. In fact, anyone can sell on Amazon if they have the right resources and time. And while the majority of Amazon sellers use Amazon’s Fulfillment by Amazon (FBA) method to store and ship products from Amazon’s warehouses, there is another option.


Ecommerce is enjoying a big boost in popularity, thanks to technology. Approximately 80% of adults in the United States are turning to eCommerce to buy goods and services. Similarly, more people are opening online stores, whether as an additional sales channel for their physical store or as an entirely new venture. Because of websites like Amazon, it has become easier for merchants to sell products and services in the online marketplace.


There are many ways for Amazon sellers to increase visibility and brand awareness surrounding their products; including Amazon PPC and off-Amazon advertising. However, one powerful but often underutilized strategy for enhancing brand visibility and credibility on Amazon is leveraging user-generated content (UGC). This article dives into what UGC is and how Amazon sellers can use it effectively to boost their business.



Unlock the secrets to boosting your Amazon sales without crossing the line with product inserts as we team up with our Freedom Ticket instructors, Kevin King and Rafael Veloz of Share It Studio. This episode is your ticket to understanding how to legally and effectively use product inserts to build your brand and keep customers returning for more. Ditch the confusion and stay ahead of the competition with actionable insights and real-life examples, including Kevin and Rafael’s success stories with calendar sales and customer-retaining newsletters.