#167 - Amazon's Prime Day and Biggest AI Test, Dropshipping Products To Sell, and more
Hot News
Amazon's Longest Prime Day and Biggest AI Test
The newly extended Prime Day 2025 will determine whether Amazon’s AI shopping features can solve the fundamental problem that has plagued the event for years: helping shoppers discover what they actually want among millions of deals. Amazon’s increased focus on its AI shopping assistant Rufus as the featured shopping tool, combined with AI-powered features like “Interests” and “Shopping Guides,” represents the company’s most aggressive attempt yet to reclaim the deal discovery experience that TikTok has dominated over recent years.
marketplacepulse.com
Message from CEO Andy Jassy: Some thoughts on Generative AI
Today, in virtually every corner of the company, we’re using Generative AI to make customers lives better and easier. What started as deep conviction that every customer experience would be reinvented using AI, and that altogether new experiences we’ve only dreamed of would become possible, is rapidly becoming reality. Technologies like Generative AI are rare; they come about once-in-a-lifetime, and completely change what’s possible for customers and businesses. So, we are investing quite expansively, and, the progress we are making is evident.
aboutamazon.com
150+ Dropshipping Products To Sell for Profit (2025)
One of the biggest hurdles new dropshipping entrepreneurs face is choosing which products to sell. It’s a significant business decision with long-term consequences for your brand and website. If you want to know how to start dropshipping to generate profit, focusing on in-demand products like the ones suggested below is important.
shopify.com
Good to Know
Amazon Gives Sellers a Deal for Using MCF to Fulfill Walmart Orders
Walmart had given its sellers official permission to use Amazon MCF (Multi Channel Fulfillment) when it updated its Shipping & Fulfillment policy last month. Now Amazon is running a promotion to attract Walmart sellers to the Amazon fulfillment program. Amazon told sellers, “To make it easier for you to fulfill Walmart orders with Multi-Channel Fulfillment (MCF), we’re waiving the 5% surcharge for use of alternative carriers. This fee waiver will be in effect through January 14, 2026.”
ecommercebytes.com
How Amazon Brand Aggregators Are Using PR to Dominate FBA Acquisitions
The world of eCommerce underwent a seismic shift when Amazon’s Fulfilled-by-Amazon (FBA) ecosystem enabled independent sellers to build profitable, lean operations from anywhere on Earth. But as thousands of these “micro-brands” scaled revenue without scaling infrastructure, a new player entered the scene: Amazon brand aggregators. These are well-funded companies that acquire FBA brands, consolidate operations, and pursue hyper-growth via efficiencies in logistics, marketing, and product development. What began as a behind-the-scenes model quickly evolved into a headline-grabbing M&A frenzy—and public relations became the weapon of choice.
newstrail.com
Amazon wants sellers to use its AI generator to make ads
Amazon has released an AI video creator that makes it easy for U.S. sellers to advertise products. Amazon Ads’ Video Generator, a free tool which was introduced last year in beta, is now generally available for sellers within the U.S. to create “photorealistic video assets.” The video creator uses AI video generation to create short videos for sellers to use when marketing their products on the site. According to Amazon Ads, the generator will be able to create six short video advertisements “within minutes,” with the generator’s website claiming five minutes or less. According to Android Police, the videos are going to be capped at 21 seconds.
mobilesyrup.com
Amazon’s New Stolen-Goods Policy Sparks Seller Discussion
Amazon already restricts the sale of stolen goods, but it’s implementing a new standalone policy that goes into effect on June 30, 2025, because of new government regulations: New policy reinforces our existing restriction against sale of stolen goods. Effective June 30, 2025, we’ll implement a new, dedicated stolen goods policy that reinforces our commitment to combat the sale of stolen goods to help protect customers.
ecommercebytes.com
Amazon announces dates for Prime Day 2025 — and this year it's four days
Amazon Prime Day is returning in July, and this year the company is doubling the event length. Prime Day 2025 will last four full days, "offering Prime members more time to shop millions of deals," Amazon said. First introduced in 2015 to celebrate Amazon's 20th year in business, Amazon Prime Day has become a much-anticipated annual shopping event. It offers deep discounts on thousands of products in Amazon's marketplace.
nbcbayarea.com
Small sellers, big platform. Amazon helps businesses reach new heights
“I really love to take something old and make it new again by my own hand,” Blankenship said. “There’s a beauty in that: restoring something old, turning it into something new again, giving it a new life and a rebirth.” Now, she said the brand has become a leading paint seller on Amazon. “There’s no way, first of all, I could have ever promoted my business to be where we are today without the help of the internet ... I could not be sitting where we’re sitting today without the help of Amazon as well,” she said.
baynews9.com
Amazon announces longest summer Prime Day sales event yet for 2025
Amazon.com Inc. has announced that its summer Prime Day sales event will last four days this year. The promotional period follows the return in March of Amazon’s Big Spring Sale, the pre-summer equivalent of its Prime Day event. That also followed its recent Prime Big Deal Days — the fall equivalent to its Prime Day sales event — in October 2024. Amazon’s Big Spring Sale in 2025 lasted from March 25 through March 31.
digitalcommerce360.com
Amazon Runs Seller Wallet Promotion for Prime Day
Amazon is running a promotion to encourage sellers to use the Amazon Seller Wallet ahead of Prime Day. The primary benefit, according to the marketplace: lowering costs of cross-currency transfers. “Get your business ready for Prime Day by cutting costs and streamlining operations with Amazon Seller Wallet. You can manage your sales proceeds directly within Seller Central. Monitor live exchange rates, convert earnings into 20+ currencies, and choose whether to reinvest in your business or pay your suppliers in USD-all from one place.”
ecommercebytes.com
Amazon’s summer Prime Day could be light on deals as sellers don’t want to quickly sell through the inventory they stocked up on before tariffs hit. Three agency heads told Retail Brew that instead of going all-in on Prime Day, some Amazon sellers are being pickier and more strategic about how they discount their catalogs. In the last few months, some Amazon sellers have also had to raise prices by 15%–20% due to costs tied to tariffs.
retailbrew.com
Easy returns cause big trouble for Amazon sellers, but return rates show signs of slowing
Returns on Amazon are free and easy for shoppers, but they’re risky and expensive for the small businesses that sell a majority of the goods on the world’s biggest e-commerce site. Returns have driven some sellers to exit the popular Fulfillment by Amazon program, while others told CNBC they’d like to leave the platform altogether. At the heart of the problem is a big rise in returns fraud, which has led to customers mistakenly receiving used products when they ordered something new. In two particularly egregious examples involving baby products described to CNBC, Amazon sent customers used diapers and a chiller with someone else’s rotten breastmilk inside.
cnbc.com
Tips and Tricks
How to Sell Products on Amazon: A Step-by-Step Guide for Beginners
Want to make money online? Learn how to sell products on Amazon and reach millions of global customers. Selling on Amazon can transform your business or side hustle into a powerful income stream if done right. Here’s a beginner-friendly breakdown to help you launch your Amazon store successfully. Why Sell on Amazon? Want to make money online? Learn how to sell products on Amazon and reach millions of global customers.
qrius.com
Best Tools For Amazon Sellers in 2025
Selling on Amazon has become one of the most popular ways to start in e-commerce. However, competition is fierce, and standing out in this market requires more than just good products. This is where the tools for amazon sellers come into play: smart solutions that help identify profitable opportunities, manage inventory, pricing and optimize sales strategies. In this article, we present a lists of the best tools for Amazon sellers available today. Whether you’re a beginner or an experienced seller, these platforms can help you make data-driven decisions, improve your positioning, and maximize your profits in the world’s largest marketplace.
marketing91.com
How To Start an Amazon Store: A Strategic Step‑by‑Step Guide for Business Leaders
With millions of customers shopping daily, Amazon offers massive potential, but tapping into it takes more than just listing products. Find out the key steps and strategic moves business leaders need to build a successful Amazon presence from day one.
designrush.com
How to Avoid Scams and Shoddy Wares on Amazon
With a few keystrokes you can find almost anything on Amazon ... and buy it with as little as a single click. It’s a wonderbox of capitalism. Take, for example, power banks. Search “power bank” on Amazon and you'll get back more than 40,000 results, ranging from well-known brands like Anker or Belkin to obscure names with zero reviews. There are hundreds of companies and sellers to sift through, with varying capacities, port options, and charging speeds.
wired.com
How to dropship your way to financial freedom
Every day, more and more people are quietly opening thriving Amazon stores without ever touching a single product. This seemingly mysterious business model? Dropshipping through Amazon FBA (Fulfillment by Amazon). Many start with just a few hundred dollars and a laptop, earning some “side-hustle” cash. Others? They end up replacing their 9-to-5.
financialpost.com
Podcasts
What if your Amazon Prime Day PPC strategy could skyrocket your sales like never before? Join us for an enlightening TACoS Tuesday session with Destaney Wishon, CEO of btr media, as she unveils the secrets to making the most of this bustling shopping event. As Prime Day continues to gain traction akin to a national holiday, Destaney shares unique insights into consumer behavior, comparing it with other major shopping events such as Black Friday. Tune in to understand how deal-seeking tendencies and burgeoning search intentions can be your golden ticket to optimizing ad performance and capturing a broad audience.
helium10.com