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#171 - Amazon's Expansive Ads Break a Record, Money Making Strategies, and more

Boxes with Amazon logo
You're now reading issue number 171 of the FBA Monthly Newsletter! As we kick off a new month, it's the perfect moment to explore fresh opportunities and sharpen your strategies on Amazon. In this edition, we’ve gathered the newest trends, effective tactics, and actionable insights to help you boost your business. Our aim is to keep you well-informed and ready to capitalize on every growth opportunity. Let’s dive in and make this month your most impactful one so far!

Hot News

Amazon’s advertising business hit another milestone in Q2 2025, capturing 9.36% of the company’s total revenue – the highest share ever recorded. At $15.69 billion in quarterly revenue, advertising continues to be Amazon’s fastest-growing segment, and at its current trajectory, could breach the symbolic 10% threshold as soon as this year.

marketplacepulse.com

In this blog, we are talking about account termination issues on the Amazon Merch Print on Demand ("MOD") service. This can happen, for example, where you receive a DMCA takedown notice and respond with a counter-notification, and then your account gets taken down shortly thereafter, in a potential act of retaliation, which is prohibited under 17 U.S.C. 512(g). What do you do as a seller when this happens? Should you appeal their decision? What if they don't respond? Should you arbitrate the case? Let's discuss.

jdsupra.com

In the second quarter of 2025, Amazon.com saw a ten percent increase in global net revenue across online stores when compared to the first quarter of the prior year. In terms of profitability, the online stores segment was followed by retail third-party seller services, with net revenues of 40.3 billion U.S. dollars.

statista.com


Good to Know

Originally trained in engineering and never considering himself a salesperson, Henry Nguyen, CEO & Founder of Zonone, has achieved remarkable success in the field of online exports. Zonone’s food products first appeared on Amazon in Q4 2024, generating only around $1,000 in monthly revenue. But by July 2025 - just 10 months later - its revenue had soared into the seven-figure range. Henry Nguyen shared his journey at the roundtable "Export Breakthrough - Elevating the Value of Vietnamese Brands," held on July 25 in Ho Chi Minh City.

vietnamnet.vn

The jury may be still out on the impact of tariffs on Amazon's business, but its customers kept spending throughout the second quarter. Rehashing some of the narrative from the company's first quarter earnings call, Amazon CEO Andy Jassy said that despite the tariffs, the e-commerce giant has not seen diminishing demand or meaningful price appreciation in the first half of the year.

msn.com

A San Jose woman’s life was made “hell” after being inundated with hundreds of Amazon packages linked to a Chinese seller. It all “started with one package,” said the woman, who has declined to be publicly identified. She said the boxes began appearing on her doorstep last year. “I was like it’s got my address, but it’s not for me,” she told ABC 7 News under a pseudonym. “I went to my neighbors and I was like, ‘Oh, has somebody put the wrong last digit on the address?’”

aol.com

The largest marketplace in the world isn’t in any city or capital–it’s online. Amazon offers brands from around the globe the opportunity to reach interested buyers in nearly any location, expanding their reach and growing their business from the ground up. But while the platform holds boundless potential for third-party sellers, it’s crowded with thousands of nearly identical brands and products that make it tough to stand out from the fray.

digitaljournal.com

Handmade.com is a leading hand-crafts product marketplace, offering unique, seller-contributed items to customers around the world. With over 60,000 products in the catalog and some percentage of listings containing basic descriptions that could be improved for better search and search engine optimization (SEO) performance, the need for automation became evident. Manual processing, consuming on average 10 hours per week, required a team of several people to maintain baseline quality.

amazon.com

Davis Wright Tremaine LLP and Amazon, which have partnered on a litigation campaign targeting fake-review brokers, recently secured their largest victory to date. The team prevailed in a major lawsuit against the operators of an illicit network that marketed the sale of fake product reviews and fraudulent Amazon seller accounts. In a recent decision, a King County Superior Court judge ordered the transfer to Amazon of more than 75 fraudulent website domains, representing Amazon's most extensive website seizure action to date.

dwt.com

Amazon sales in Q2 reached their third-highest total to date, as CEO Andy Jassy attributed revenue growth to increases in ad revenue, faster fulfillment speeds and various types of artificial intelligence (AI) that are improving overall efficiency. In addition to AI technology, Amazon introduced a new warehouse robot, which it calls Vulcan, in its fiscal Q2, which ended June 30.

digitalcommerce360.com

The company’s annual U.S. Small Business Empowerment Report, issued Tuesday (May 23), shows that 60% of sales on Amazon’s stores come from independent sellers, most of which are small and medium-sized businesses (SMBs). The report showed that these sellers sold 4.1 billion products last year, with sellers in rural areas seeing more than 40% year-over-year sales growth.

pymnts.com


Tips and Tricks

Amazon dropshipping is a sales channel that can yield big returns for entrepreneurs. But how exactly does Amazon dropshipping work, and how can you make it profitable for your ecommerce business? Ahead, learn how to dropship on Amazon and discover simple dropshipping tools to help you start selling today.

shopify.com


Podcasts

Unlock these secret strategies for Kindle Direct Publishing (KDP) and transform your Amazon entrepreneurial journey with insights from our conversation with Shivali Patel. You’ll discover how KDP can become a powerful tool for brand expansion, offering sustained royalties with much less hassle than traditional publishing. Shivali shares her incredible path from a teenage entrepreneur to a successful KDP author and Amazon FBA seller, emphasizing the importance of creative control and the freedom from traditional publishers that KDP provides.

helium10.com