#170 - Amazon Makes Bad Seller Reviews Worse, 100,000 Million-Dollar Sellers, and more
Hot News
Amazon Makes Bad Seller Reviews Worse
Customer satisfaction with Amazon marketplace sellers has plummeted globally since 2020. Starting August 4, Amazon will exacerbate the issue by allowing customers to leave seller feedback with just star ratings – no written explanations required. In the U.S., only 84.7% of customers had positive experiences with marketplace sellers over the past twelve months, down from 92.1% in 2020, representing millions of extra negative experiences. The decline is global – Germany dropped from 93.9% to 86.1%, the UK from 92.5% to 85.7%, and India collapsed from 80.3% to just 53.2%.
marketplacepulse.com
How Many People Shop On Amazon? – Unboxing the Truth (2025)
How Many People Shop On Amazon?: Amazon stands as one of the most widely used online shopping platforms globally, attracting millions of customers each year. People shop on Amazon for a wide range of products, including books, electronics, groceries, clothing, and more. The platform operates in over 20 countries, offering localized websites to meet the demands of regional shoppers. In the United States alone, Amazon had over 230 million unique monthly visitors in 2024. It is estimated that nearly 75% of American adults have made at least one purchase on Amazon.
electroiq.com
100,000 Million-Dollar Amazon Sellers
Amazon sellers generating million-dollar revenues have nearly doubled to over 100,000 globally, defying marketplace maturation predictions and confirming that reduced competition has created greater opportunities for those who remain active. According to new Marketplace Pulse research analyzing seller revenue distribution across Amazon’s global marketplaces, the number of sellers exceeding $1 million in annual sales has grown from 60,000 in 2021 to over 100,000 today. More striking: over 230 sellers now generate $100 million or more annually on a single marketplace, up from approximately 50 four years ago
marketplacepulse.com
Good to Know
Amazon won a case against the operators of more than 75 fraudulent websites that marketed the sale of fake reviews and fake Amazon seller accounts. The court’s ruling ordered the transfer of ownership of all related domains to Amazon in what represents Amazon's most extensive website seizure action to date. Amazon’s lawsuit targeted two individuals who ran an illicit network that offered fake five-star reviews and other fake content across Amazon's stores globally. The scheme included using fraudulent customer accounts to post fake reviews on bad actors’ product listings, creating the appearance of authentic transactions.
aboutamazon.com
Amazon will engage with the sellers in India through the ‘Seller Connects’ program
Ahead of the festive season, Amazon is hosting Seller Connects in 13 cities across India to help thousands of sellers prepare for the upcoming festive season. During these seller connects, the company will engage with thousands of sellers across metros and non-metros like Bangalore, Mumbai, Delhi NCR, Hyderabad, Kolkata, Surat, Jaipur, Lucknow, Pune, Ahmedabad, Panipat, Ludhiana, and Indore. Seller Connect provides a direct platform for sellers to engage with Amazon, gain hands-on training, and participate in deep-dive masterclasses.
covaimail.com
Amazon Now Required to Notify Customers About Product Recalls and Safety Defects
Amazon is now legally required to notify customers about product recalls and safety defects, following a landmark federal order from the Consumer Product Safety Commission. This fundamentally changes the legal rights of consumers injured by defective products purchased through Amazon. The Consumer Product Safety Commission’s January 2025 decision establishes Amazon as legally responsible for third-party seller products under federal consumer protection law.
legalscoops.com
Amazon Seller Doubles Profits with PPC Coaching and AI Tools
Amazon seller Lisa Harrington doubled profits through a PPC-specialized coach, optimizing keywords, bids, and AI tools amid rising costs and algorithm changes. Experts recommend data-driven tactics like time-based bidding and diversification for 2025 success. This approach, blending coaching with analytics, enables sustained growth in competitive e-commerce.
webpronews.com
SellerX Raises $118M In Bid To Buy Up Amazon Sellers
Venture capital cash has been flowing this year to companies that plan to buy up sellers on Amazon and help them grow. In particular, such deals have targeted companies in the Fulfillment by Amazon program, in which the eCommerce giant warehouses a company’s products and then takes care of packing, shipping and providing customer service. The latest such deal has Berlin-based SellerX landing 100 million euros ($118 million) of financing, reported Tech.eu. The firm will use the funds to acquire Amazon sellers and then build up their businesses.
pymnts.com
Amazon is a more complex phenomenon than a highly successful marketplace selling its items and enabling third-party vendors to use its platform to sell its products. It is a multinational technology company relying on e-commerce, cloud computing, digital streaming, and artificial intelligence. Amazon enjoys a reputation as the world’s most influential economic and cultural force. It is also a brand that sets the rules and commands respect even among its FAANG peers, Meta (formerly Facebook), Netflix, and Alphabet/Google, which have demonstrated massive growth in recent years.
investing.com
Amazon Brings Back Star Only Ratings - Sellers Still Hate It
Thank you all for your questions and comments. We've been working with the responsible teams to address your feedback, and are working to update the article to provide you with more clarity on the launch. In the meantime, though, I wanted to share some of the latest information we have available regarding this launch: On August 4, we’ll launch a simplified experience for customers to provide feedback on you as a seller. Customers can now provide star-only ratings without written feedback— in addition to the option to provide written feedback if they choose.
valueaddedresource.net
Amazon’s Online Sales Grow Amid AI Push
Sales in Amazon’s online stores rose 11% in the second quarter ending June 30, 2025, hitting $61.5 billion—thanks in part, the company said, by its biggest Prime Day ever. The double-digit gain came despite fears consumers might be pulling back their spending because of an uncertain economy. Amazon CEO Andy Jassy told analysts in a conference call much of the news around the impact of tariffs has been wrong, but he did acknowledge that most of the products consumers bought in the second quarter came from inventory that Amazon already had in stock. He said it was unclear who would absorb the higher costs once tariffs kick in.
publishersweekly.com
Vice President Dharmesh Mehta at the Brussels Amazon Academy
"Commissioner McGrath, fellow panelists, distinguished guests, my name is Dharmesh Mehta and I have the privilege of being Vice President of Amazon’s Worldwide Selling Partner Services organization, and I appreciate all of you and the Academy organizers for bringing us all together tonight. I'm going to start three decades ago, when Amazon first set out to be the world's most customer-centric company, where people can discover and purchase the widest possible selection at amazing prices with wonderful, convenient delivery, and this means at the center of this is customer obsession and focusing on our customers and how we delight them every day.
aboutamazon.eu
A 7-figure Amazon seller is making in the US due to tariffs, peace of mind
"They can make or break your business in terms of really producing something that's high quality," the founder of Purrfect Portal told Business Insider. Harrington, who started selling dog harnesses and, eventually, interior cat doors, found her first manufacturer through Alibaba, a popular online platform for sourcing products. She worked with them for about four years before pivoting to a different factory in China that her mentor referred her to.
msn.com
Tips and Tricks
How to Successfully Set Up an Amazon Seller Account as a Non‑U.S. Resident
Selling on Amazon offers immense potential, especially for global entrepreneurs seeking access to the U.S. market. Even if you’re not based in the United States, you can still become a successful Amazon seller with the right structure and guidance. This article will walk you through how to successfully set up an Amazon seller account as a non‑U.S. resident, ensuring compliance and a smooth start.
techbullion.com
This Amazon Side Hustle Made a Seller $140K a Month in Passive Income
Gone are the days when a single 9-to-5 job was the sole source of financial stability. With the rising cost of living and the desire for a more flexible lifestyle, many are turning to side gigs as a way to supplement their income, achieve their goals and even pursue their passions. From selling handcrafted goods online to offering freelance services or diving into the world of content creation, side hustles are empowering individuals to take control of their finances and their futures.
yahoo.com
Podcasts
Big Amazon Review Change | No More Amazon Google Ads
We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.
helium10.com