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#173 - Amazon Fee Reductions, Supply-Centric AI vs Demand-Centric, and more

Amazon boxes
Welcome to issue 173 of the FBA Monthly Newsletter! As we progress into a new month, it’s time to stay informed and adapt to the ever-changing Amazon landscape. In this edition, you’ll find the latest industry updates, actionable tips to boost your sales, and strategic insights to help you stay ahead of the competition. Whether you’re refining your current approach or exploring new opportunities, our goal is to equip you with the knowledge you need to succeed. Let’s make this month one of growth and achievement!

Hot News

Amazon’s recent earnings report reveals its fundamentally different approach to artificial intelligence compared to Shopify’s platform strategy. Amazon predominantly builds AI to optimize the experience of its core customer – the shopper, whereas Shopify builds AI to maximize performance for its customer – the merchant. Amazon’s AI is supply-centric, focused on operational efficiency and customer satisfaction. In its Q2 earnings report, the company noted it “introduced DeepFleet, an AI model that makes Amazon’s one million+ robots work smarter.”

marketplacepulse.com

Amazon has caused concern among a large number of electronics sellers. The platform now requires extra prove that their branded products come from authorized suppliers. Those who fail to provide this evidence risk having their products removed from the platform starting September 17, 2025. Amazon has asked sellers to submit invoices no older than 180 days that list at least 100 units. In addition, the company wants full supplier details, such as name, address, email and website. Documents must be submitted in PDF, JPG, PNG or GIF.

ecommercenews.eu

Amazon India has announced significant changes aimed at supporting its network of 1.7 million sellers ahead of the 2025 festive shopping season. The company has cut seller fees across multiple product categories and introduced advanced AI-powered tools to help sellers improve efficiency and scale operations during this high-demand period. These initiatives come as festive sales in India are expected to grow by 27 percent this year, reaching an estimated Rs 1.2 lakh crore.

newindianexpress.com


Good to Know

In a series of urgent safety alerts, Amazon has found itself at the center of multiple product recalls affecting consumers nationwide, with authorities instructing buyers to immediately cease using the implicated items. These recalls, spanning everything from household appliances to children’s products, underscore ongoing challenges in the e-commerce giant’s supply chain and third-party seller ecosystem.

webpronews.com

New data from the Audience Key content marketing platform indicates that Amazon’s visibility has suffered a significant drop. The decline follows two changes Amazon made to its presence in Google Shopping, although it is uncertain whether those changes are direct or indirect causes. The first change was the discontinuation of its paid Shopping ads, and the second was the consolidation of its three merchant store names (Amazon, Amazon.com, and Amazon.com – Seller) into a single store identity, “Amazon.” These changes appear to have had a measurable effect on how often Amazon product cards appear in Google’s organic Shopping results.

searchenginejournal.com

Amazon uses Machine Learning technology to advise sellers which of the products they sell would be a good fit for its fulfillment service through a feature called Amazon FBA Enrollment Opportunities. On Tuesday, it announced it had integrated FBA Enrollment Opportunities directly into Manage All Inventory so that sellers could “identify and act on valuable growth opportunities more efficiently.”

ecommercebytes.com

Over 800 Amazon sellers generate more than $1 million annually while listing just one product – a testament to the platform’s unprecedented scale and the precision required to reach such focus. According to Marketplace Pulse research, 19 of these sellers are generating over $10 million with their single SKU. Amazon’s U.S. marketplace hosts roughly 50,000 million-dollar sellers – the same as all other marketplaces combined – and just 1.6% of these sellers (0.15% of all active sellers in the U.S.) operate with a single product, illustrating how extraordinarily rare this achievement is.

marketplacepulse.com

Inside a nondescript warehouse on Austin Boulevard in Island Park, police and investigators seized boxes upon boxes of fake Nintendo Switch Docking Stations, Switch Adapters and Pokémon Go accessories. Isaac Lapidus, 34 was arrested and charged Thursday with counterfeiting, which is a Class C felony that carries a maximum sentence of 15 years in prison. “It was actually Amazon that brought him to our attention,” said Nassau County District attorney Anne Donnelly. “They were getting numerous returns and complaints about the product that his company was selling.”

nbcnewyork.com

“Whether small businesses or individual entrepreneurs, [U.S. sellers] can now connect directly with millions of consumers,” a Temu spokesperson told PYMNTS Friday (Nov. 22) in an email. “Temu provides the tools; sellers bring the products. It’s a new way for businesses to grow and for shoppers to discover something fresh.” Sellers can sign up at seller.temu.com, with no invitation needed, and can ship directly from U.S. warehouses to enable the delivery of products in as little as one business day, the spokesperson said.

pymnts.com


Tips and Tricks

Helium 10 is undoubtedly one of the best tools for Amazon FBA sellers. However, it may not be the ideal choice for everyone due to its premium pricing and unfamiliar features for beginners. To find the best possible alternatives to Helium 10, I tested 10 similar tools that can help you achieve your goals effectively, while also saving significantly. From this post, I’ll share my findings to help you select the perfect Helium 10 alternative by comparing their subscription price per month, features, free trial availability, customer support, and ease of use.

demandsage.com

Florida’s booming economy, international trade hubs, and strong entrepreneurial culture make it a natural fit for e-commerce sellers looking to scale their Amazon businesses. With thousands of Floridians launching online storefronts, the state has quickly become a hotspot for Amazon entrepreneurship. However, the same landscape that offers opportunity also brings legal risk. Sellers must navigate a maze of Amazon policies, intellectual property concerns, tax laws, and product compliance regulations. Missteps in any of these areas can lead to account suspensions or costly disputes. This is where legal support becomes essential.

azbigmedia.com

"Being an entrepreneur is great. It's awesome. But the grass is green wherever you water it," consultant-turned-entrepreneur Alex Yale told Business Insider. "It takes a lot of hard work, and it takes a lot of time and energy. You have to have a certain skillset and a certain appetite for risk." He added that success is not guaranteed: "There's a huge graveyard of failed entrepreneurs."

aol.com

In the competitive world of Amazon selling, where millions of third-party merchants vie for consumer attention, selecting the right products can mean the difference between modest earnings and multimillion-dollar revenues. Veteran sellers like Lisa Harrington, who has built a thriving business on the platform, emphasize the importance of establishing a “moat”—a defensible advantage that protects against copycats and market saturation.

webpronews.com


Podcasts

Can you imagine launching a product on Amazon and seeing it soar to page one with minimal sales effort? Join Bradley Sutton from the beautiful Milaidhoo Resort in the Maldives as he uncovers the secrets of the Newest version of the Maldives Honeymoon Amazon Launch Strategy for 2025 and 2026. Bradley dives deep into the nuances of keyword research amidst evolving AI search behaviors and how sellers can leverage this to optimize product listings.

helium10.com