#174 - Amazons Big Agentic Bet, China Reaches Global Majority, and more
Hot News
If agentic is the future of AI-driven commerce, Amazon just took yet more significant strides ahead of its competition. Its newly enhanced Seller Assistant has evolved from a reactive support system to an autonomous business co-pilot, marking Amazon’s most ambitious leap into agentic commerce yet. Amazon’s Seller Assistant – formerly Project Amelia – began as a basic AI support tool for answering seller questions. Now it’s become something fundamentally different. The distinction between Amazon’s generative and agentic AI capabilities matters enormously.
marketplacepulse.com
Amazon releases new profit analytics dashboard for sellers
Amazon released its Profit Analytics dashboard on September 18, 2025, under the seller economics reporting section of its marketplace platform. The new tool enables sellers to analyze fees, costs, and profitability for products in their catalog at the SKU, ASIN, and Parent-ASIN level. According to Amazon's documentation, the dashboard combines sales, returns, fees, advertising data, and seller-provided cost data to deliver comprehensive profitability insights.
ppc.land
China Reaches Global Majority on Amazon
Chinese sellers now represent 50.03% of Amazon’s global active seller base, marking the first time they’ve crossed the 50% threshold across all of Amazon’s international marketplaces. But while Chinese sellers have won the numbers game, American sellers maintain an edge in revenue generation.
marketplacepulse.com
Good to Know
Independent sellers are crucial partners in the success of the Amazon store. These entrepreneurs—ranging from kitchen table startups to global brands—inspire us every day with their passion for creating amazing products, and drive us to build solutions that accelerate their growth while saving them valuable time and effort. For over 25 years, Amazon has been developing and applying machine learning and AI technologies across nearly every aspect of our business, including tools and features that support our selling partners. Last year, we introduced Seller Assistant, a generative AI—powered expert for sellers, that provided immediate answers to questions and guided sellers to helpful resources.
aboutamazon.com
Amazon Runs 1st Prime-Exclusive Sale Since Crackdown
Amazon announced the date of its 4th annual Prime Big Deal Days, boasting it would include “millions of early deals exclusively for Prime members” in Monday’s announcement. It’s Amazon’s first sale exclusively for Prime members since restricting how shoppers could share their membership benefits.
ecommercebytes.com
Amazon Battery Recall Lawsuit | 2025 Latest Updates
Amazon is facing increasing legal scrutiny over sales of lithium-ion batteries, battery packs, and portable chargers that allegedly overheat, catch fire, or explode, causing burns, property damage, and even fatal injuries. One major complaint cites Amazon’s role in listing dangerous 18650 lithium-ion batteries and failing to remove unsafe listings or warn consumers properly.
schmidtandclark.com
Amazon Phases Out Commingling to Combat Counterfeits by 2026
Amazon is phasing out its commingling practice, which pooled identical products from multiple sellers, amid criticism for enabling counterfeits and damaging reputations. The gradual change, starting with select categories and completing by mid-2026, addresses seller frustrations and regulatory scrutiny, potentially improving marketplace trust and fairness.
webpronews.com
Amazon brings back fall event Prime Big Deal Days for 2025
Two months after Amazon ran its summer sales event, it has announced the return of its fall event, which it calls Prime Big Deal Days. Its summer Prime Day sales event ran for four days this year, July 8 to July 11. Both the summer and fall promotional periods follow the return in March of Amazon’s Big Spring Sale, the pre-summer equivalent of its Prime Day event.
digitalcommerce360.com
Sold on Walmart, sent by Amazon: The weird new world of online retail
In an e-commerce twist almost worthy of The Twilight Zone or Black Mirror, Amazon is now officially supporting orders placed on Walmart.com — allowing sellers to tap into Amazon’s logistics network to fulfill purchases made on the site of its biggest retail rival. The move, announced Thursday at Amazon’s Accelerate seller conference, is part of a broader expansion of its Multichannel Fulfillment (MCF) service.
geekwire.com
Amazon CEO Andy Jassy said consumers and independent sellers are "at the very top" of the list of customers whose lives Amazon tries to make better and easier every day, as he opened the annual Accelerate conference in Seattle this week. He said the company is constantly innovating and inventing to help support the seller community. In a fireside conversation with Dharmesh Mehta, Amazon’s vice president of Worldwide Selling Partner Services, Jassy said he believes that the partnership Amazon and sellers have, and the work they're doing together, is "wildly important and strategic to all of us, and to me."
aboutamazon.com
After years of backlash, Amazon finally ends a practice that many sellers have long loathed
Amazon made a series of big announcements Wednesday at its annual Accelerate conference for sellers — including new AI tools that could significantly reduce their manual workload. Yet the biggest applause came not for artificial intelligence, but for an old-fashioned logistics change: a promise to end “commingling,” a behind-the-scenes inventory practice that has drawn criticism from brands and sellers for more than a decade.
geekwire.com
Every product has a journey. Sometimes it begins in a family-owned factory in rural Georgia, sometimes in a bustling manufacturing hub in an international country, and other times in a design studio in downtown Austin. Wherever production starts, sellers face the same challenge: getting that product from their factory to a customer's doorstep in a fast, reliable, and cost-effective manner across global and domestic logistics, warehousing, distribution, and finally fulfillment.
aboutamazon.com
Any Amazon Seller Buying Sponsored Product Ads Can Now Use Amazon's Clean Room
The update means that small- and mid-sized brands selling products on Amazon can cross-reference their own shopper data with Amazon’s shopping, browsing, and streaming signals through the platform’s self-service ad console. Previously, advertisers had to go through a registration process with Amazon Ads to use AMC or work with third-party tech partners like Intentwise or Pacvue to get access to similar measurement and analytics.
adweek.com
Tips and Tricks
Here’s how to start selling your products on Amazon
The countdown to the Amazon Great Indian Festival 2025 has already begun. Each year, Amazon India’s flagship festive event brings in millions of shoppers across categories—apparel, electronics, home décor, kitchenware, beauty, and beyond. Customers wait for months to grab exclusive deals, and sellers, whether small businesses, artisans, or D2C brands, reap the benefits of record-breaking traffic.
aboutamazon.in
How To Sell on Amazon in 6 Steps (A 2025 Guide for Beginners)
With more than 310 million active customers worldwide and nearly $638 billion in annual gross merchandise sales (GMV), Amazon is the world’s largest online marketplace and a direct line to a global audience. Given its market dominance, understanding how to sell on Amazon is crucial for businesses of all sizes.
shopify.com
Podcasts
Anthony Cofrancesco returns with a ton of insights on revolutionizing your e-commerce game. Renowned for his expertise in split testing, Anthony unpacks how this once niche strategy has become a cornerstone of modern marketing for Amazon sellers. He advocates for creating “high-volume variations” of creative assets to push boundaries and outperform competitors. Anthony also sheds light on the role AI plays in making these strategies more accessible and affordable, while addressing the challenges faced by larger sellers who are hesitant to change their successful tactics.
helium10.com