#182 - Amazon GMV Surpassed $800 Billion in 2025, Five Big Myths About Selling, and more
Hot News
Amazon GMV Surpassed $800 Billion in 2025
Amazon and its sellers sold $830 billion worth of goods in 2025, tripling its GMV from $277 billion seven years ago. According to Marketplace Pulse estimates based on Amazon disclosures, first-party sales reached $255 billion and third-party marketplace sales reached $575 billion, with both segments growing at nearly identical 9% rates. This marks a continuation of the 6-10% growth range Amazon has maintained since 2022, returning to steady expansion after the exceptional 46% surge during the 2020 COVID peak.
marketplacepulse.com
Amazon expert: The five big myths about selling on Amazon
Much of this comes down to a handful of persistent myths. Below, we address the top five most common concerns we hear from fishing brands, retailers and distributors, and explain how Amazon works in practice when approached in a structured way.
angling-international.com
Amazon ordered to repay €59 million by German regulator over third-party seller pricing controls
Amazon is facing renewed antitrust scrutiny in Europe after Germany’s Federal Cartel Office (Bundeskartellamt) ordered the technology giant to disgorge approximately €59 million in economic benefits allegedly obtained by influencing pricing on its marketplace platform. The decision, announced on 5 February 2026, marks the first time the German authority has used its disgorgement powers following the 2023 reform of German competition law.
leadersleague.com
Good to Know
An update on Amazon’s Worldwide Selling Partner Services leadership
Amazon today announced Dharmesh Mehta, VP of Worldwide Selling Partner Services (SPS), will become CEO Andy Jassy’s new Technical Advisor (TA) in March, and Amit Agarwal, SVP of International Emerging Stores, will expand his remit to lead the SPS organization. Mehta has been with Amazon for more than 12 years in Worldwide Stores leadership, and over that time has led the SPS and Customer Trust teams in building tools and services for independent sellers and helping ensure a trusted shopping experience on Amazon.
aboutamazon.com
Amazon grows Q4 2025 sales via AWS, AI and same-day delivery
Amazon notched double-digit sales in its fiscal Q4 2025 as it announced Amazon Web Services (AWS) agreements with a variety of technology companies. On an earnings call with investors, CEO Andy Jassy also noted agreements with OpenAI, Perplexity, Adobe, Salesforce and Accenture. He also noted agreements with the U.S. Air Force, BlackRock, the NBA, DoorDash and Visa, among others.
digitalcommerce360.com
Exploding sales in AWS, Amazon’s cloud computing business, led to a 14% increase in sales in the fourth quarter with revenue hitting $213.4 billion. Net income rose to $21.2 billion from $20.0 billion in the fourth quarter of 2024. AWS had its biggest increase in 13 quarters, with sales up 24% the fourth quarter, to $35.6 billion. Amazon’s online business had a 10% increase in fourth quarter sales, to $83 billion, and sales in its third-party seller business rose 11%, to $52.8 billion.
publishersweekly.com
The Hard Truth About Machine Learning for Amazon FBA Sellers
For the past few years, I have spent time trying to bend machine learning into something useful for Amazon FBA demand forecasting. On paper, it did sound straightforward to me with all these past sales in and future demand out. But in reality, Amazon’s data is messy, has so many missing pieces, and changes all the time, which makes it hard to build a reliable model. If you have ever wondered why your Prophet model looked great in all your backtests and then failed with a face-plant in July, this is why. So, here are the real challenges and the techniques that actually help you out.
hackernoon.com
Top 1.6% of Sellers Drive 50% of Amazon’s 3P GMV
Fewer than 8,000 sellers now generate half of Amazon’s estimated $300 billion in U.S. third-party GMV – roughly 68% of total U.S. GMV – representing just 1.6% of the active seller base. The concentration has intensified dramatically since 2023, when 15,000 sellers drove that same 50% threshold, marking a near-halving in less than three years.
marketplacepulse.com
Supply Chain by Amazon: The Rise of Fully-Automated Services
Supply chains around the world are becoming more automated in order to maintain efficiency and meet demand. As volatility strikes and consumer interest grows, automation has proven itself the tool to build supply chain resilience and efficiency. At the forefront of this is Supply Chain by Amazon, an end-to-end, fully automated set of supply chain services that were introduced in 2023.
supplychaindigital.com
Small business owners say Amazon is selling their products without permission
Amazon's new AI shopping tools are drawing criticism from small business owners who say the company is listing and selling their products without permission. The retail giant has been rolling out AI-powered features that it says will make shopping easier for customers, even from retailers that don't sell directly on Amazon. But many small business owners are pushing back, alleging Amazon crossed a line by inserting itself into transactions they never agreed to.
aol.com
Tips and Tricks
Jungle Scout Review 2026: Still Worth It For FBA Sellers?
Jungle Scout is one of the most preferred Amazon tool suites when it comes to product and keyword research. While writing this Jungle Scout review, I noticed quite a few updates to Jungle Scout’s features and pricing structure, and even a new website layout took over.
demandsage.com
Top 12 Amazon Competitors and How to Beat Them (2026)
In the beginning, Amazon competitors were Barnes & Noble, Books-A-Million, and your local bookstore. Now, you may be among the many business owners asking, “How do I compete with Amazon?” A fair question—whether you sell online, in-store, or across both, there’s a good chance Amazon overlaps with at least part of your market.
shopify.com
How to make money on Amazon: 12 proven ways
It's no secret that Amazon is a very convenient website for shoppers. What's less well known is just how easy it is to earn an income on there – and not just as a seller. Selling is one of the most common ways to earn money on Amazon, and we've got plenty of tips to maximise your profits as a seller below. But it's far from your only option. It's actually possible to generate passive income through the site. This will let you earn money in your sleep!
savethestudent.org
How To Sell on Amazon: A Beginner’s Guide (2026)
With more than 2.6 billion monthly website visitors and nearly $717 billion in net sales in 2025, Amazon is the world’s largest online marketplace and a direct line to a global audienc. Given its market dominance, understanding how to sell on Amazon is crucial for businesses of all sizes.For small businesses, it’s an opportunity to showcase your products to millions of ready-to-buy shoppers. For established brands, it’s a way to expand internationally and leverage Amazon’s unmatched customer trust.
shopify.com
Podcasts
7-Figure Amazon Seller With a Full-Time Job
How do you build a 7-figure Amazon brand without quitting your day job or hiring a team? In this episode, Bradley sits down with Jason Ross from Puproar, a longtime listener turned first-time guest, who hit seven figures while working full-time and spending roughly five hours a week on the business.
helium10.com