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#109 - Amazon Bans 600+ Seller, Everything About Best Sellers Rank, and more

Amazon employee sorting boxes in fulfilment center
Welcome to the FBA Monthly, a curated newsletter for Amazon sellers, bringing you the most important news and tips from the past two weeks. Our team of experts scours the latest updates from Amazon, industry leaders, and market trends to provide you with actionable insights that can help you grow your business.

Hot News

Shein and Shopify were the biggest e-commerce winners in 2022. Their sales are still significantly above pre-pandemic levels too. Etsy was strong, Walmart with Amazon did okay, and eBay struggled the most.


Fake reviews are a blemish on Amazon’s nearly untarnished reputation. The leading online retailer accounted for 37.8% of the American market in June 2022. In addition to more than 200 Prime subscribers, there are 6.3 million FFA and third-party sellers (1.5 million active).


The U.S. Amazon marketplace has hundreds of millions of products listed in over 30 categories. And while those numbers may seem incredible, what’s more incredible is that the vast majority of items available on Amazon is awarded a special ranking called the Best Sellers Rank.


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Good to Know

Amazon said it would add diverse on-model apparel imagery to some product detail pages for better representation of Amazon customers. In its announcement, the company explained, “Amazon is for everyone, so our stores’ imagery should feature representations of people that are as diverse as are our customers.”


Four years since its launch, Target’s third-party marketplace has just 650 sellers. Target only accepts carefully selected sellers; thus, its marketplace remains the most coveted.


A new report on Amazon’s third-party buyers argues that, rather than merely helping or hurting small businesses, the company has reshaped them in its own image, enlisting them as agents in its global expansion.


A trio of well-connected antitrust advocates on Thursday launched the Responsible Online Commerce Coalition, which represents a group of small businesses and large brands that will push for the US government to pare back Amazon’s power over the online shopping ecosystem.


The e-commerce giant notified vendors via e-mail that the changes would begin as early as January. The message encourages those affected to sell goods on Amazon’s marketplace, which lets the company take a commission on each sale and charge additional fees for logistics and advertising without buying inventory directly.


Chief Administrative Law Judge Channing D. Strother granted summary judgment to the U.S. Department of Agriculture in 2021 after finding Amazon liable for aiding and abetting illegal imports in violation of the Animal Health Protection Act and Plant Protection Act. That decision spurred Amazon's appeal to the D.C. Circuit.


Shopping online can be like searching for a needle in a haystack. Deep behind the thousands of similar products, some of high quality, most not, is the perfect one. At least in theory.


Earlier this week, the Wall Street Journal reported that Amazon is expanding its same-day delivery offerings by investing in new, smaller fulfillment centers near centralized urban locations. Sources tell Modern Retail that Amazon is also trying to include other brick-and-mortar retailers in its same-day delivery ambitions as part of this pursuit, as part of a program announced last year.


For the eCommerce juggernauts — Walmart, Amazon and Shopify among them — there’s money to be made, and merchant loyalty to be minted, by offering a single point of access to handle the steps that occur after the buy button is clicked.


Tips and Tricks

Launching your very own branded product on Amazon is one of the most lucrative ways to sell products online — this is why the private label business model is so heavily favored amongst Amazon sellers.


Ali Lokhandwala has proved to be one of the best in the Amazon business. He started as a passionate but inexperienced individual who has now made it as a successful professional. Ali hasn't just made it big himself in the Amazon business but is helping others too in doing the same.


Which products are Amazon’s best sellers this month? Are tried-and-true household staples filling shoppers’ carts, or are trending social media fads flying off Amazon’s virtual shelves? Does one Amazon product category rule all others?


Getting a small business loan isn’t always easy. At least, that’s what Darlyng & Co. co-founder and CEO Tara Darnley says. She and her co-founder, Carl Darnley, have some advice for new business owners—and a success story.


Amazon and eBay are both well-established and have been around since the mid-1990s. Amazon originally launched in July 1994 under the name Cadabra (it changed its trade name to Amazon in 1995), with eBay following suit shortly thereafter, in September 1995.But how do you know which will work better for you?



Join us for this episode where we invited Amazon sellers from different levels and unique backgrounds. Regular people sharing their inspiring stories and strategies.


Giving up on an aspect of your business is often hard to do and can be considered a form of failure. However, this could not be further from the truth, since giving up certain things can often be the best for you and your business. In this episode, we talk about the four things you need to let go of in your Amazon business and how to focus on what is important.


In this episode, we are going to discuss the pros and cons of both Digital and Print On Demand products. We will also share how you can use the hybrid method and potentially do.