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#135 - Amazon’s Big Secret, Bankruptcy of Thrasio, and more

Amazon employee with a box in her hands
Welcome to the elevated experience of FBA Monthly Issue #135 – your key to reaching new heights in the dynamic world of Amazon! As we embark on this edition, anticipate a journey filled with strategic insights, industry trends, and expert guidance to elevate your FBA endeavors.

Hot News

Thrasio, a top Amazon aggregator, has filed for Chapter 11 bankrutpcy. Aggregators like Thrasio raised billions of dollars from investors looking to cash in on the third-party seller rollup craze. But cracks in the market began to develop last year, as many aggregators struggled to navigate slowing e-commerce growth and the shaky economy.


If you read the recently unsealed materials from the federal antitrust lawsuit against Amazon, you’ll see why the company wanted to keep them under wraps. According to the unredacted notes from one meeting, Jeff Bezos directed his team to stuff more ads into search results, even if it meant accepting more ads internally categorized as irrelevant to what users were looking for.


GuruNanda Cocomint Pulling Oil is selling more than 100,000 units a week on TikTok Shop and has totaled 1.2 million sales on the app. It has more than 40,000 reviews and a 4.6 out of 5 rating. It often sells for $7.49, minus the 30% discount for first-time shoppers, and comes with free shipping. The nearly 30,000 videos tagged with #gurunanda on TikTok from thousands of creators, some with tens of millions of views, are responsible for those sales.


Good to Know

An Amazon delivery driver carefully drops off your package at the front door. You receive a notification that it's been delivered. You go to look at the confirmation photo indicating it's at your doorstep, and when you bring it in, you realize you have no idea what you ordered.


Even Alexa cannot answer this question—one that the Federal Trade Commission (FTC) will grapple with in its long-awaited case against Amazon Marketplace. In a recent complaint, the FTC alleges that Amazon Marketplace unfairly highlights its own products on its website to encourage consumers to select the Amazon brand over competitors’ products.


A range of video doorbell brands sold by online retailers including Amazon, Sears, Shein, Temu and Walmart have security vulnerabilities that could expose users to hackers, an investigation by Consumer Reports found. The consumer advocacy group found issues with a dozen seemingly identical video doorbells sold under brand names including Eken and Tuck. All are made by the Eken Group, based in Shenzhen, China, and controlled through a mobile app called Aiwit, which Eken operates, CR said.


Amazon learned long ago that welcoming brands and third-party sellers to its marketplace improved selection for shoppers, and it found ways to entice third-parties to make new products available to Prime members through its FBA fulfillment program. On March 1, 2024, Amazon expanded the perks of its “FBA New Selection” program that it launched in 2019 to motivate sellers to list products new to the FBA fulfillment program.


Etsy and Amazon will be hosting spring sales to promote seasonal items. However, it’s up to sellers to fund discounts to buyers in the hopes that the marketplaces will feature their items during the sales events. Etsy informed sellers through an announcement on the Seller Announcement board with the dates of three upcoming sales.


In an era where e-commerce continues to flourish, Amazon's Fulfillment by Amazon (FBA) service emerges as a powerhouse in the European market, predominantly handling product sales across the continent. A recent study reveals that in 2023, a staggering 56 percent of goods sold in Ireland were managed through FBA, marking the country as the leading user of Amazon's fulfillment services. The United Kingdom was not far behind, with 49 percent of products sold being fulfilled by Amazon.


Amazon sellers are continually on the lookout for strategies and platforms that offer them a competitive edge. Amid a plethora of options, one platform stands out for a compelling reason that draws sellers in droves: Why Unified®. While there are several facets to Why Unified's appeal, including the ability to sell using an aged seller account, comprehensive fulfillment services, advanced artificial intelligence, and multi-platform capabilities, the primary allure lies in its unique offering: the ability to sell exclusive gated brand-name products, all while dropshipping.


Tips and Tricks

Interested in selling on Amazon but worried about how much it will cost you? Good news! It’s not as much as you might think. Based on Jungle Scout’s research, the majority of new sellers spend approximately $2,500-$5,000 to start selling on Amazon — including product costs, Amazon fees, and other necessary initial investments.


Sylvia Kapsandoy is the Nairobi-born, Salt Lake City-based founder behind USimplySeason, a kitchen brand that sells fresh, vibrant spice blends. Amazon customers love USimplySeason’s wide array of spice offerings, which celebrate flavors from all corners of the world—like Jamaican jerk, Ethiopian berbere, and Indian garam masala.


The hardest part about selling on Amazon is, well, figuring out what to sell on Amazon. You may have what you think is a great idea for a product, but smart sellers rely on data — not always their gut instincts — for which products to invest in. This is especially true in March when customers shop for everyday products.


Locals can soon buy from the international retail giant, estimated as one of the largest companies in the world by its total net worth. The company might rival other sellers, but also gives local sellers a chance to list their products or businesses. Can you sell through Amazon.com? There’s one way to find out: list your products. The retail giant opens its South African channels later this year. Here’s how to list your products or business.


Amazon has 21 marketplaces worldwide, all of which allow third-party sellers to list and sell products. And through these marketplaces, Amazon offers over 350 million products. So what are all of Amazon’s global marketplaces, how are they different, and how can you get started selling on Amazon? Let’s explore the data.


When she wasn’t at work or asleep last summer, Heidi Leatherby was filming videos about products sold on Amazon. She made videos about coffee makers and electric fences, tea bags and vitamin supplements, kettlebells and rubber duckies — more than 2,200 in six months.


At Jungle Scout, we dive into Amazon product and category data to identify product opportunities and track ecommerce trends. This article dives into some of Amazon’s best sellers over the past 30 days and their changing product sales and revenue. While we can’t guarantee that every product on this list will be a surefire hit, our tools can help you find the best opportunities to reach your ecommerce goals.


In the competitive landscape of selling on Amazon, Amazon PPC advertising has emerged as a crucial tool for sellers to increase visibility and drive sales. Not only do sellers need to be sure they’re targeting the right keywords in their campaigns, but something that may be overlooked by many sellers is when your ads should be running.



Join us as we explore the intricate art of keyword research with Jason Mclellan, the mastermind behind Vitacup’s impressive $20 million e-commerce achievement. This episode is a great resource for anyone looking to enhance their Amazon selling skills, where we unravel sophisticated strategies to optimize your Amazon product’s online presence. With tools like Helium 10, Amazon’s Brand Analytics, and Product Opportunity Explorer at our disposal, we dissect the methodologies that lead to keyword research excellence, pinpoint niche markets, and boost your brand’s visibility.