If in doubt, check our Absolutely-No-Spam Policy. Unsubscribe anytime.

#136 - AI Tools Empower Amazon Sellers, Amazon is Paying to Make Videos, and more

Amazon employee checking van next to fulfilment center
Get ready to elevate your Amazon journey with Issue #136 of FBA Monthly! Packed with insights, strategies, and success stories, this edition is your key to thriving in the competitive world of Amazon FBA. Join us as we uncover the latest trends and share expert advice to help you succeed. Whether you're a seasoned pro or just starting out, FBA Monthly is here to support you every step of the way.

Hot News

Generative Artificial Intelligence (AI) capabilities are transforming virtually every experience, and we are continuing to launch new capabilities that meaningfully improve how customers shop in our store, and how our selling partners succeed in creating thriving businesses. One area we are focused on is helping our selling partners more easily create high-quality product pages.


Temu has started onboarding sellers with inventory in local warehouses rather than shipping from China. But there are no U.S. sellers yet. Instead, it is Chinese sellers with inventory in the U.S. Since Temu launched in the U.S. in September 2022, it has used a consignment model requiring sellers to agree on wholesale pricing and ship goods in bulk to Temu’s warehouses. Temu then handles the listing, marketing, fulfillment, customer service, and pricing and pays the seller once someone orders their product.


From side hustles to gig work, plenty of people in this economy are working more than just their 9-to-5s. In fact, 5.1% of people employed hold multiple jobs, according to the Bureau of Labor Statistic’s January jobs report, which is up from 5% in January of 2023. One way some people are making money on the side is through content creation. And as the digital economy grows, Amazon wants to tap in to content creation by paying its users to make videos reviewing products for its site through its Amazon Influencer Program.


Boost your organic reach on TikTok with influencer product seeding
Partnering with influencers for organic posting doesn’t need to be complicated or costly - join 1,500+ brands using Insense for product seeding campaigns at scale (get UGC + influencer posting in exchange for a free product). Book a call and get $200 for your first campaign by April 5. – Insense.pro
insense.pro - [SPONSOR]

Boost your organic reach on TikTok with influencer product seeding

Good to Know

When is a discount not a discount? Amazon has a new rule on coupon pricing to make sure customers are getting real savings from coupon offers. Beginning next week, products must have a sales history in order to be eligible for a coupon – and they must have a promotion price lower than either the “was price” or the recent lowest price.


Jake Zaratsian is a content creator at Jungle Scout, the Amazon seller platform. He’s also a part-time brand owner on that marketplace, selling disposable dinnerware plates made from palm leaves. Curious, I asked him, “Why palm plates?”. He cited three success qualifiers: a product with at least 300 monthly sales, a selling price of $20 each, and consumable for repeat buyers. Disposable palm-leaf plates fit the need.


Amazon’s antitrust battle with the Federal Trade Commission (FTC) may have another spanner in the works. According to a report from Fortune, the FTC is opening up a separate probe into multiple fees that the e-commerce giant recently introduced to its seller community. Sellers impacted by these fees already pay to use the Fulfillment by Amazon (FBA) service, which enables these merchants to store their products in Amazon warehouses, where company employees can pick, pack and ship the goods.


In an era dominated by e-commerce, achieving success as an Amazon seller requires more than just a good product; it demands a comprehensive strategy encompassing everything from product selection to fulfillment and customer service. This is where Why Unified has carved out its niche, recently earning the accolade of being rated the #1 all-inclusive Amazon Seller Platform by reputable publications such as USA Today and The Washington Times.


Amazon’s first-ever Big Spring Sale kicks off March 20 and runs through March 25, giving customers the chance to shop great deals on seasonally relevant items. You’ll find discounts on warm-weather essentials like spring fashion, outdoor furniture, lawn and garden essentials, cleaning and organizing products, and more. All customers can shop the sale, which includes deals on Amazon devices like Echo and Kindle devices, and Prime members will receive access to exciting, exclusive deals.


Retail powerhouse Amazon ships to more than 100 countries and is one of the brands that U.S. consumers most trust, according to several polls, including the Harvard CAPs Harris Poll, the Morning Consult list, the Axios Harris Poll, and others. Amazon made $574.8 billion in net sales last year with more than half of those sales, over 60%, coming from U.S. independent sellers — or small or medium-sized businesses.


Amazon sellers can soon create product detail pages on Amazon using only a website URL thanks to the company’s generative AI (Artificial Intelligence) technology. Previously, it required effort for sellers to build comprehensive and compelling pages, Amazon said in Wednesday’s announcement. “We’re now making it even easier for sellers to accomplish this with the ability to transform their existing product pages on other websites into rich product listings tailored to Amazon’s store, with far less effort.”


Becoming an Amazon FBA seller is one of the most interesting, unique businesses you can start. FBA stands for Fulfillment by Amazon, and it’s a program offered by Amazon to third-party merchants that allows you to get your products on Amazon’s website and leverage its global fulfillment network to scale your e-commerce business. This is a huge simplification, but lots of people have made a healthy living, even small fortunes with Amazon FBA, and it is built on one of the most trusted brands in the world.


Amazon is a more complex phenomenon than a highly successful marketplace selling its items and enabling third-party vendors to use its platform to sell its products. It is a multinational technology company relying on e-commerce, cloud computing, digital streaming, and artificial intelligence. Amazon enjoys a reputation as the world’s most influential economic and cultural force.


In the MENA region, entrepreneurship is considered to be a key enabler of economic diversification, promoting innovation, and facilitating the development of the private sector. At the same time, entrepreneurship is also a key factor in accelerating women's socio-economic progress. According to the World Economic Forum, women-led entrepreneurship can add trillions of dollars to the Middle East economy by 2026.


Amazon class action lawsuits overview: Who: Amazon recently faced proposed class action lawsuits, announced an update to its Amazon Ring policies and received a bench trial date. Why: The class action lawsuits involve claims regarding “Buy Box” algorithms, charges for ad-free videos and work from home pay during the COVID-19 pandemic. Where: The complaints involving Amazon are in U.S. federal courts.


It can be quite annoying to click through an Amazon ad in your results only to find out that the product you want can't be shipped to your place. Now, imagine you're the small business owner being charged for those ads. (Forget corporations and drop shippers, I know you all hate them.) There you are, thinking you're going to make a killing based on how much ad action you're getting.


Earlier this year, Amazon announced the rollout of an innovative scheme that it hopes can help to reduce unnecessary packaging – an issue for which it has frequently been criticised in the past. The ‘Ships in Product Packaging’ programme tests packages to see if they can be shipped in their original manufacturer’s packaging, eliminating the need for extra cardboard boxes or paper bags from Amazon. Products that pass this text are eligible for discounts on the fulfilment fee that Amazon charges its partners.


Tips and Tricks

73% of Amazon sellers boast a profit margin exceeding 10%, and 35% go even further, achieving a remarkable margin surpassing 20%. These statistics show how Amazon is a global marketplace that helps brands reach a diverse and expansive audience. Yet, within this success lies a complex tapestry of challenges.


Is selling on Amazon worth it in 2024? In short: yes. But let’s go over why. In 2023, Amazon’s revenue was a whopping $574 billion, up from $514 billion in 2022 — and nearly one quarter (23%) of that revenue is driven by third-party sellers! Of those third-party sellers we surveyed, 82% of them use Fulfillment by Amazon (FBA) to fulfill orders in their Amazon business.


For instance, business coach and TikToker Tiffany McIntosh posted several videos, claiming that she is making extra money by reselling these items on Amazon. In one video, McIntosh said that the $80 she spent at Dollar Tree would turn into more than $500. In another video, she said that her family spent $120 to make $700 — racking in $580 in profit.


Many of our customers have asked for API access, and we delivered. The Jungle Scout API is now available to try for all Jungle Scout subscribers! Released in early March, the API allows you to leverage Jungle Scout’s Amazon intelligence data – your way. Now, you can take data like keyword search volume, sales estimates and pricing trends and build infinite tools and resources to support your business (or your fellow sellers)!


Amazon stands as a colossus, commanding a significant share of online retail. For sellers, navigating this vast marketplace can be both rewarding and challenging. To succeed in the competitive realm of Amazon retail, it’s crucial to adopt strategic approaches that enhance visibility, drive sales, and build brand reputation. In this article, we delve into key strategies for sellers looking to thrive on the Amazon platform.


The 2024 spring break season is underway, and demand and sales for products synonymous with travel and beachfront vacations are already seeing spikes on Amazon. According to a recent report from Expedia, long-popular spring break spots like Orlando and Miami in the Sunshine State and Cancun and Punta Cana in Mexico are among this year’s leading travel destinations.


In this edition of “Ask the Board,” we’re pleased to feature Katy Luxem, Owner of Big Dill Pickleball Co., a company that sells pickleball paddles and related gear online. She shares her tips on how businesses can successfully sell their products on Amazon. Big Dill Pickleball Co. has leveraged Amazon to attract new customers and grow. Here are some of its top tips for any business owner or entrepreneur who wants to follow in their footsteps.


In 2023, online shopping was a lifestyle mainstay: 57% of consumers shop on Amazon at least once per week, and 61% of consumers say they’re influenced by the product with the best ratings and reviews. We know reviews are a key influencer in consumer decision-making and how much sellers value them. In fact, one of the most common Amazon seller challenges is getting product reviews. That’s why we’re providing the latest on how you can earn more for your business in 2024.


At age 10, Jenny Woo got really good at reading nonverbal social cues. It was out of necessity: She emigrated from China to Houston, and didn’t speak English. She connected with her peers largely through what she now defines as emotional intelligence, or EQ — watching their body language and listening to the tones of their voices to learn what excited, inspired and angered them.


Women entrepreneurs have played pivotal roles in shaping industries and economies worldwide. From groundbreaking innovations to transformative business models, women-founded brands have continuously pushed boundaries and launched some of the world’s most popular products. With Women’s History Month underway, we’re using Jungle Scout Cobalt data to explore sales, revenue, and search trends for women-owned and women-founded brands selling on Amazon.



Listen in as we welcome Delaney Del Mundo, a veritable goldmine of e-commerce expertise with a rich background from Walmart to the pulsing beat of TikTok Shop and the competitive arena of Amazon. Our conversation traverses her journey from the sunny streets of Los Angeles to the pioneering days at Walmart.com post their Jet acquisition. Delaney is now the Director of the Amazon strategy team at Vendo, where she masterfully balances profit and loss management, SEO support, and listing optimization. As we explore her current role, you’ll discover the ins and outs of her approach to fostering brand success across diverse marketplaces.