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#35 - Google Makes Listing Products on Its Shopping Service Free

Brown carton box with an arrow on Amazon logo pointing right.
Happy Monday, readers!
It has been a huge two weeks in Amazon news, specifically in dealing with free listing on Google Shopping, new restrictions in Gift Cards use, and Jeff Bezos letter to shareholders. Read all about this and much more in #35 issue of FBA Monthly.

Hot News

For retailers, this change means free exposure to millions of people who come to Google every day for their shopping needs.


Amazon CEO Jeff Bezos just published his annual letter to shareholders, and the efforts his company is taking to address the COVID-19 crisis were front and center.


If you engage in these activities, Amazon.com may prevent you from claiming or redeeming gift cards, or may take further action on your account without a refund.


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Good to Know

Amazon sent out a survey to its sellers, inquiring about the types of health insurance coverage these merchants offer their own employees.


“We continue to focus on ensuring our ability to fulfill the highest priority products that customers need at this time." from Amazon Statement


With thousands of small retailers closed, perhaps forever, and rivals such as Walmart Inc. forced to rope off nonessential sections in some of their stores, the world’s largest online retailer could emerge from the pandemic even stronger than before.


Claim your free store at aShop.co and get a chance to be the first one to use Google Shopping's recent free listing offering.

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Competing marketplaces are not seeing a significant acceleration in new sellers as Amazon’s fulfillment struggles caused sellers to reevaluate their dependence on the Fulfillment by Amazon (FBA) service.


The slashed rates, which will take effect on April 21, will dramatically reduce incomes of website owners, media outlets, and publishers who depend on the revenue from affiliate links, with some product categories dropping referral fees by over 70%.


New data shows that Amazon Prime membership sales rose significantly as the coronavirus pandemic spread.


Amazon has also suspended the accounts of nearly four thousand vendors in order “to protect customers from bad actors” trying to exploit the coronavirus pandemic.


Amazon has removed the deals page and product recommendations from its homepage, eliminated the frequently bought together list for each product and is no longer accepting new discount coupons from brands.


Amazon has closed its six French distribution centres, two days after a French court ruled it was not doing enough to protect workers from the coronavirus pandemic.


The spread of the novel coronavirus and the business impacts it has created is making Amazon rethink its strategy, though, and that's great news for FedEX and UPS investors. Here's why.


Amazon went on offer a new page to identify ASINs previously sold that are eligible for inbound shipments into FBA.


To make it a little easier for you to rectify those situations, Amazon is extending the return window for all products purchased between March 1 and April 30. Instead of the traditional 30-day period, those products can be returned up until May 31.


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Tips and Tricks

Since 70% of Amazon customers never click past that first page of search results, you need to refine your listing so that it becomes the belle of the ball.


Product targeting available via Seller Central, the expanded capability means reaching shoppers who are browsing similar and/or complementary product types and categories.



For e-tailers today, it’s tough enough staying in the race with Amazon.com for customer-service excellence — let alone winning it, and making a profit in the bargain.