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#114 - ChatGPT for Amazon Marketing, Seller Verification Law, and more

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Welcome to issue #114 of FBA Monthly, the newsletter for Amazon Sellers looking to improve their business and stay up-to-date on the latest news and trends in the Amazon space. In this issue, we have curated only the most essential news and tips for you, so you can focus on what really matters - growing your business. We also have some handy tips on how to use ChatGPT in your Amazon business, so be sure to check that out. As always, we hope you find this issue helpful and informative. Enjoy!

Hot News

In 2016 the number of products sold through the marketplace exceeded those sold by the retail team. Since then, the marketplace’s share has been growing steadily, albeit with fluctuations in some quarters, often caused by sales events or holidays when Amazon’s retail operation typically plays a more significant role.


Amazon said a new law takes effect on June 27 requiring it to “collect, verify, and disclose” information about high-volume third-party sellers. Amazon said in its May 10th announcement that it already verifies sellers’ business information during and after registration.


ChatGPT – and its numerous use cases – has been widely covered in the last few months. It can be used for writing (everything from essays and poems to blog articles and even music), coding and debugging, translating text, finding data sets, answering complex questions, solving math equations, and more.


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Good to Know

It’s that time of week again, folks — Week in Review (WiR) time. For those new to the scene, WiR is TechCrunch’s regular newsletter that recaps the biggest tech stories over the past few days. There’s no better digest for the person on the go, we’d argue — but of course, we’re a little biased.


Amazon is well known for its customer-centric approach and commitment to providing a seamless shopping experience. One of the ways that Amazon achieves this is by offering free returns with no box, tape, or label needed. This is a unique service that sets Amazon apart from many other retailers.


As the lumbering retail giant attempts to refashion itself into a leaner organization, it’s no surprise the company is going after low-hanging fruit like licensing fees, and making incremental improvements to its highly profitable advertising business.


Canon USA and Amazon.com have filed a joint lawsuit against sellers of counterfeit Canon camera batteries and chargers sold through Amazon.com. The statement from Canon(opens in new tab) specifies that the joint lawsuit was filed with the United States District Court for the Western District of Washington against 29 Amazon accounts selling fake products, infringing Canon's trademark rights.


Walmart struck the most expensive e-commerce deal in history to break into the Indian market in 2018, paying $16 billion for a 77% stake in Flipkart, an online retailer founded by former Amazon employees in the world's most populous country.


Running a platform for other merchants while also selling goods that compete with those merchants turns out to be a fabulous business model, an apparent conflict of interest and a long-running and unresolved issue for antitrust regulators.


After spending the pandemic revamping its delivery and inventory systems, Amazon may now be ranking items higher in search results if they are located geographically closer to a user in one of its hundreds of regional warehouses.


Someone spoofed an Amazon Twitter account in what appears to have been an effort to deceive sellers and seemingly exploited Twitter's controversial "verification" policy changes.


Tips and Tricks

For most sellers, the biggest fees impacting profitability are fulfillment fees, referral fees, storage fees, advertising costs, and returns and refunds. In this article, we will break down these top four costs impacting sellers’ profits and show you how to reduce FBA fees so your business is more profitable.


Any parent will tell you raising children is a full-time job, and so many parents balance both. We caught up with the founders of some incredible brands who shared how Amazon services help them run their businesses on their own time. Hear more from these entrepreneurs.


As an Amazon FBA seller, you rely on Amazon’s fulfillment centers to store and ship your products to customers. While for the most part, everything works out great, there is a chance Amazon can mess some things up when handling your inventory.


The couple became full-time Amazon sellers in June 2021. Using the Amazon Seller app, they spend hours scanning products inside local stores, find the items in demand, and determine how much they stand to pocket after it resells on Amazon. Michael said they’ve already made around $50,000 this year.


You wouldn’t pay an accountant to do your taxes and then not give them your W2, right? Well, the same holds true for your Amazon MWS keys. As an Amazon seller using Jungle Scout, there are tools included with your subscription that will help you run your business effectively and efficiently — but only if you enter your Amazon MWS keys.



In episode of the Serious Sellers Podcast, Andrew Engle and Huy Nguyen are back. They are 7 figure sellers, but had very different 2022’s. One was up about a million while the other was down a million. We discuss in this episode how they dealt with their wins and losses, as well as a wide range of their strategies including PPC, Insert cards, credit card hacks, ChatGPT, and more.


Fellow Amazon PPC-er Noemi Bolojan of ScaleWave.io and the Wizards of Ecom Podcast joins Michael to teach you how to become an Optimizer, otherwise known as an SEO expert. They explore keyword research, front-end and back-end keywords, metric tracking, the importance of third-party ranking, and more. This episode is a must-listen for anyone interested in becoming a more robust marketer.


Paul Harvey returns and chat about some of the nuances of TikTok ads that will be useful for sellers. Amazon does not index TikTok traffic (evident from no changes to the sessions and conversion rate). Amazon Attribution’s tracking metrics cannot be relied upon…. either TikTok negates the tracking or Amazon does not track it. The only metric we can rely upon is SALES. There is a sales impact from TikTok traffic, often around 30-40%, but the effect is either immediate or delayed by days, weeks even months.