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#40 - Amazon Brand Analytics

An employee in Amazon fulfillment center moving a pallet of boxes using a forklift
Greetings, fellow readers! We are pleased to announce that the new, #40 issue of FBA Monthly is here! Only essential, curated news from Amazon space. Follow @FBAmonthly on Twitter to let us know what do you think about the issue.

Hot News

The company has supposedly given sellers a placeholder date of the week of October 5. A definitive date will likely be announced later.


Make the most of your Amazon Brand Registry membership. Learn how to use brand-specific and Amazon-wide data from Amazon Brand Analytics to your advantage.


Amazon has tips on how to identify whether an e-mail, call or web page is real, and says if the ‘From’ line of the e-mail has anything other than Amazon.com, then it’s fake.


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Good to Know

The data indicates that it is getting harder for large sellers to continue growing because it is getting easier for new sellers to start selling.


When Congress finally forces Jeff Bezos to testify, they should ask him why Amazon put market dominance ahead of customer satisfaction.


Since the government imposed a lockdown on virtually everything on 24th March 2020, more and more sellers registered on the e-commerce platform Amazon as demand for online delivery jumped.


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Amazon already does this for sellers who use its FBA fulfillment service, but Amazon is reportedly planning to offer a service that will allow sellers to use its customer service for non-FBA orders as well.


Amazon seller cohort analysis is total volume, month by month, broken down by seller’s first year on the marketplace cohort, and represented as a share of the total.


Trademark and copyright holders who believe their rights were infringed and the sellers of the accused goods, have had vehicles to resolve any disputes about any alleged trademark or copyright infringement on Amazon’s website.


Amazon wants to sniff out shady messages between buyers and sellers, a patent filing reveals. Two big reasons for concern: fraud and fee avoidance.


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Tips and Tricks

Do you need a barcode on your products? If so, what kind, and where do you get them? UPC, GTIN, FNSKU — just how many acronyms do you need to know?


With shopping habits shifting due to the COVID-19 pandemic, it's imperative for natural products brands to separate fact from fiction and get online.


Adequate packaging and preparing units help to bring down interruptions in receive time, protect your products while in our fulfillment centers, and instigate a better customer experience. Learn more...

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Considering that every seller is primarily concerned with making a profit, it is crucial to fully understand the expenses involved in the selling process before starting out.


We’ll tell you all about Amazon Handmade, explore the requirements for becoming a Handmade seller, compare Amazon Handmade vs. Etsy, and more.


In this article, we cover all you need to know about writing Amazon descriptions that deliver ready-to-buy customers to your listings and help you to grow your sales.



Listen in as he shares why you should be discerning about which stores you market to, how to market to them, and to remember your brand values as you go to market.


Ju Rhyu, co-founder of Hero Cosmetics, was a guest at the most recent Startup Story Live, an extension of the hit podcast The Startup Story.


Augustas Kligys knows a lot about virtual summits and connecting with other like-minded folks in the Amazon selling world.


Bill joins me today to discuss why failure is key to success. He reveals the biggest regret that he faced in his life and explains how he overcame it.